Shop Small On Small Business Saturday To Help Local Economy

For many holiday shoppers, Black Friday marks the official kickoff to the gift-buying season. But the following day, Nov. 28, is Small Business Saturday, and can be a more satisfying way to shop for gifts for loved ones.

At a time of year where big-box retailers offer deep discounts, this annual opportunity to show local businesses your support is also a great way to score unique items while benefiting the local economy.

The Local Economy

By supporting small businesses, you are supporting local job creation. In fact, small firms accounted for over three-fifths of the new jobs created between 1993 and mid-2013, according to government statistics. According to reports, $14.3 billion was spent with independent retailers and restaurants on Small Business Saturday in 2014.

New Technologies

A common stereotype of mom and pop stores is that they are antiquated and overpriced, but many small businesses are adopting new technologies to streamline their operations, which can be an important consideration for shoppers in a hurry or on a budget.

Exclusive Items

Make a splash with one-ofa-kind and unforgettable gifts this season. From the gift shop with handmade crafts made by neighborhood arti- sans to the bookshop selling the works of local authors, shopping at small businesses means encountering items on sale that you won’t find elsewhere.

If you are shopping for someone who seemingly has everything, going local can help you get inspired.