Milk’s Favorite Gay Cookie

U.S. corporations are no longer in financial competition against each other as much as they are in a cultural competition to see who can check the most boxes on the Left’s woke short list.

Never has this been more obvious than in the past few years, as businesses from Disney to Coca-Cola to American Express have come out in support of leftist ideologies such as critical race theory and transgenderism. It seems no company is immune from wokeism’s creeping spread.

Just this week, Oreo released a new ad showing a young man coming out as gay to his family. The video shows him practicing the big announcement with his mother and immediate family and then later addressing his extended family. The familiar package of Oreo cookies appears only once.

“Coming out doesn’t happen just once,” the company tweeted with the video. “It’s a journey that needs love and courage every step of the way. Share our new film and let someone know you’re their #LifelongAlly.”

None of this has anything to do with the actual product Oreo is selling. But that’s the point. Companies such as Oreo don’t just want consumers to buy their goods; they want those consumers to also buy their ideology. And as a result, it has infiltrated every part of corporate culture, from companies’ advertisements to product branding to employee seminars.

Take, for example, a special edition Oreo package that the company released in 2019 featuring cookies with different pronouns written on them, such as “she/ her,” “he/him,” and ”they/them.” This wasn’t just a hands-off show of support for the LGBT community, as the company claimed. It was a deliberate attempt to mainstream gender ideology.

So the next time you’re wondering how wokeism became so prevalent, and why it seems so hard to get rid of, look no further than the U.S. corporations that have spent the past few years advocating it. They got exactly what they wanted.