Col­or­ful and Clas­si­cal —

WatchTime - - Watch talk -

Co­rum is notable among watch brands for its very di­verse range of fam­i­lies – play­ful odd­balls like the Bub­ble and Coin mod­els, the horo­log­i­cally avant-garde Golden Bridge and the nau­ti­cal-themed Ad­mi­ral’s Cup among them – but what it has lacked up un­til re­cently in its mod­ern col­lec­tion has been a sim­ple, tra­di­tional “starter” watch for those whose wrist­wear tastes are a tad more sub­tle. The La Chaux-de-fonds-based man­u­fac­turer reme­dies that over­sight this year with the in­tro­duc­tion of La Grande Vie, an en­tirely new col­lec­tion, which Co­rum CEO Jérôme Biard de­scribes as hav­ing “an el­e­gant, clas­si­cal de­sign,” which “com­ple­ments, fol­low­ing our cus­tomers’ de­mand, our most dar­ing pieces.”

The Co­rum La Grande Vie col­lec­tion is com­prised of three pieces, all in 42-mm round cases made of grade 2 ti­ta­nium, each with a very eye-catch­ing sun­burst-ef­fect dial in blue, red or green; the shim­mer­ing ef­fect ra­di­ates from the cen­ter all the way to the flange of the dial, catch­ing the light in pleas­ing fash­ion as the col­ors fade to dark tones at the edges. The ba­ton hour mark­ers, a fix­ture of many tra­di­tional time­piece di­als, are here more elon­gated than the norm, help­ing to ac­cen­tu­ate the sun- burst ef­fect. The rhodium-plated, open­worked hands are in the clas­si­cal Dauphine style. In keep­ing with the dial’s un­der­stated, clean de­sign – some el­e­ments of which, Co­rum says, are a nod to a pre­vi­ous model, the Chargé d’af­faires from the 1950s – Co­rum’s brand name doesn’t even ap­pear on the dial, re­placed at 12 o’clock by an over­sized, to­neon-tone im­print of the com­pany’s “key” logo.

Inside the 9.5-mm-thick case, and vis­i­ble through a sap­phire case­back, beats a self­wind­ing, Swiss-made move­ment, the Sel­lita SW300, with 25 jew­els, a 28,800-vph fre­quency and a 42-hour power re­serve. Each La Grande Vie watch comes on an im­i­ta­tion-al­li­ga­tor calf leather strap, in a color match­ing that of the dial, with a sim­ple steel pin buckle clo­sure. It’s priced at $3,500.

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