THE BRAND

WatchTime - - Spotlight -

With a 188-year his­tory, Baume & Mercier has built a rep­u­ta­tion for cre­at­ing ac­ces­si­ble lux­ury Swiss watches in re­cent years. The brand’s story be­gins in 1830 with the found­ing of a fam­ily business by brothers Louis-vic­tor and Célestin Baume who opened a watch deal­er­ship in Les Bois, a vil­lage in the Swiss Jura. Loyal to their motto, “Accept only per­fec­tion, only man­u­fac­ture watches of the high­est qual­ity,” the Frères Baume Com­pany en­joyed rapid growth.

In 1988, the Swiss watch­maker joined the Richemont group. Cur­rently, the brand of­fers the Clifton, Clas­sima and Hamp­ton col­lec­tions for both men and women, and the Promesse and Linea watches for women.

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