— Citizen Watch Co. announced its partnership with Disney and Marvel at Baselworld 2018. Less than a year later, the collaboration has produced its first specially designed, superhero-themed timepieces – launched in front of an enthusiastic crowd at New York Comic Con. The new Citizen Marvel Timepieces, eight models in total, take their inspiration from some of Marvel’s most popular characters from both the comics pages and the big screen – with dials, cases and straps evoking the spirit of the Avengers, the Black Panther, Captain America, the Hulk and Spider-man.
The Avengers watch pays tribute to Marvel’s premier supergroup with the iconic gold-colored Avengers “A” in the center, beneath the golden luminous hands and red seconds hand. The predominantly red, black and gold color scheme seems also to evoke the armor of Iron Man, who in the Marvel Cinematic Universe was instrumental in bringing the team together. The solid caseback features a Marvel logo.
Marvel’s Black Panther – aka King T’challa of Wakanda – makes his presence felt on not one but two predominantly black timepieces, both with dials etched with a tribal pattern from the high-tech jungle kingdom. Both have silver, diamondshaped indexes that look like the pendants on T’challa’s necklace, and violet colored accents that echo the look of the energy fields that emit from the Panther’s uniform. One model is a threehand with a panther mask motif on the dial and a rubber strap; the other is a tri-compax chronograph on a blackened steel bracelet.
Captain America’s background as a U.S. Army soldier during World War II inspired the design of Citizen’s Captain America watch, which features a 24-hour time track and a triple date window on the dial in the style of a vintage military field watch, as well as a sturdy leather strap with a camouflage pattern. Cap’s red, white and blue shield appears as an insignia between 7 and 8 o’clock, and a winged Avengers “A” appears at 12 o’clock.
The Incredible Hulk, Marvel’s green-tinted powerhouse, is known for smashing things. Thus, the dial of the Hulk watch is dominated by a green fist “smashing” through the surface. The Arabic hour numerals are appropriately large, and tinted in green. Green is also used for the stitching on the strap, which is made of heavy buffalo leather that is likely to make the wearer think of the Hulk’s indestructible hide.
Spider-man, perhaps Marvel’s most iconic hero, is also honored with two timepieces, both sporting the red-and-blue colors of the web-slinger’s costume. The three-hand version comes with a black rubber strap and a blue finish on the steel case. A white spider web pattern spreads across the bright blue dial, and the hero’s spider emblem appears at 12 o’clock. On the chronograph model (like the Black Panther chrono, offered on a steel bracelet), the spider logo appears in the chronograph subdial at 6 o’clock. On the dial’s flange, surrounding the web-patterned dial, is a tachymeter scale highlighted in red and blue.
Finally, the whole universe of Marvel Heroes and their decades of history are celebrated on the dial of the Marvel Heroes timepiece, perhaps the option most appealing to old-school fans of the comics. The navy blue dial features a patchwork of panel artwork from vintage Marvel Comics. Contrasting red highlights are used for the minute hand, the tip of the seconds hand, and on the blue textile strap. All the watches are equipped with Citizen’s proprietary Eco-drive movements, which are powered by any light source and thus do not require battery replacements. They are also priced in a general consumer-friendly range between $275 to $625.