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The world’s most pop­u­lar and high­est sell­ing lux­ury watch brand pro­duces a wide ar­ray of fa­mous mod­els: the Sub­mariner, Gmt-master II, Day­tona, Date­just and Day-date. Rolex in­tro­duced ev­ery one of these mod­els more than 50 years ago and has been ex­tremely con­ser­va­tive with changes to its orig­i­nal de­signs. Some cus­tomers like the steel mod­els, while oth­ers pre­fer the costlier ver­sions in pre­cious met­als with di­a­mond ac­cents. Rolex builds all of its move­ments in-house, con­tin­u­ously seek­ing im­prove­ments while car­ry­ing out ba­sic, fun­da­men­tal re­search. Among other de­vel­op­ments, the brand has cre­ated its own al­loy for hair­springs.

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