THE EXHIBITING BRANDS
e 31 brands attending Watchtime New York 2018 ranged from industry heavyweights to small-scale independent firms that are rarely seen in the United States. It’s this sort of broad horological approach, involving a range of brands from monolithic corporations to tiny single-workshop manufactures, that has allowed the show to continue to evolve and bring in collectors that range from neophytes to veterans.
Brands that showed for the first time at Watchtime New York included: Akrivia, Bovet, Chronoswiss, De Bethune, Eberhard & Co., Fiona Krüger, Greubel Forsey, Kerbedanz, Lang & Heyne, Montblanc and Raymond Weil.
Regarding the brand’s exhibiting for the first time at Watchtime New York, Greubel Forsey Co-founder Stephen Forsey said, “What is great about this show is that it has such a nice diversity of companies, large brands and independents, and attendees of different ages with such a level of passion and knowledge. To have such an event in New York is very important for American watch collectors.”
Returning brands from previous years included: Ateliers demonaco, Baume & Mercier, Bell & Ross, Blancpain, Breguet, Bremont, Carl F. Bucherer, Czapek & Cie., Glashütte Original, Grand Seiko, Jaeger-lecoultre, Jaquet Droz, MB&F, Omega, RGM, Romain Gauthier, Vacheron Constantin, Kari Voutilainen and Zenith.
Also attending Watchtime New York 2018 for the first time was G-shock, which celebrated its 35th anniversary in 2018. G-shock built out the lobby of the show in spectacular fashion, highlighting the process and testing that each G-shock goes through before it’s approved for sale. Two testing machines were on site, one of which included a floor mat made of Alpha Gel, a material used in the higher-end G-shock models, that guests were invited to drop a raw egg on, to view the shock absorption process. Two days and zero broken eggs later, collectors were convinced of G-shock’s durable construction. The other test was focused on impact, involving guests placing a G-shock in a machine that would slam it against the ground. Another memorable aspect of the G-shock buildout included a display of traditional samurai armor.