THE EX­HIBIT­ING BRANDS

WatchTime - - Watchtime New York − Highlights -

e 31 brands at­tend­ing Watchtime New York 2018 ranged from in­dus­try heavy­weights to small-scale in­de­pen­dent firms that are rarely seen in the United States. It’s this sort of broad horo­log­i­cal ap­proach, in­volv­ing a range of brands from mono­lithic cor­po­ra­tions to tiny sin­gle-work­shop man­u­fac­tures, that has al­lowed the show to con­tinue to evolve and bring in col­lec­tors that range from neo­phytes to veter­ans.

Brands that showed for the first time at Watchtime New York in­cluded: Akrivia, Bovet, Chronoswiss, De Bethune, Eber­hard & Co., Fiona Krüger, Greubel Forsey, Kerbe­danz, Lang & Heyne, Mont­blanc and Ray­mond Weil.

Re­gard­ing the brand’s ex­hibit­ing for the first time at Watchtime New York, Greubel Forsey Co-founder Stephen Forsey said, “What is great about this show is that it has such a nice di­ver­sity of com­pa­nies, large brands and in­de­pen­dents, and at­ten­dees of dif­fer­ent ages with such a level of pas­sion and knowl­edge. To have such an event in New York is very im­por­tant for Amer­i­can watch col­lec­tors.”

Re­turn­ing brands from pre­vi­ous years in­cluded: Ate­liers de­monaco, Baume & Mercier, Bell & Ross, Blanc­pain, Breguet, Bre­mont, Carl F. Bucherer, Cza­pek & Cie., Glashütte Orig­i­nal, Grand Seiko, Jaeger-lecoul­tre, Ja­quet Droz, MB&F, Omega, RGM, Ro­main Gau­thier, Vacheron Con­stantin, Kari Vouti­lainen and Zenith.

Also at­tend­ing Watchtime New York 2018 for the first time was G-shock, which cel­e­brated its 35th an­niver­sary in 2018. G-shock built out the lobby of the show in spec­tac­u­lar fash­ion, high­light­ing the process and test­ing that each G-shock goes through be­fore it’s ap­proved for sale. Two test­ing ma­chines were on site, one of which in­cluded a floor mat made of Al­pha Gel, a ma­te­rial used in the higher-end G-shock mod­els, that guests were in­vited to drop a raw egg on, to view the shock ab­sorp­tion process. Two days and zero bro­ken eggs later, col­lec­tors were con­vinced of G-shock’s durable con­struc­tion. The other test was fo­cused on im­pact, in­volv­ing guests plac­ing a G-shock in a ma­chine that would slam it against the ground. An­other mem­o­rable as­pect of the G-shock build­out in­cluded a dis­play of tra­di­tional sa­mu­rai ar­mor.

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