THE FHH IN­TRO­DUCES WATCH LIVE

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e Fon­da­tion de la Haute Hor­logerie (FHH) Academy, the train­ing and cer­ti­fi­ca­tion branch of the FHH whose mis­sion is aimed ex­clu­sively at pro­fes­sional sales staff, pre­sented a new app to an au­di­ence of brand rep­re­sen­ta­tives and in­dus­try me­dia at Watchtime New York 2018. Over the four years of its ex­is­tence, the Academy has pro­vided train­ing for 11,000 peo­ple world­wide, and to­day of­fers 300 cour­ses, in 10 lan­guages, for the watch re­tail­ing com­mu­nity ev­ery year, led by a team of 21 cer­ti­fied train­ers on ev­ery con­ti­nent. e stated ob­jec­tive of the Watch Live app, ac­cord­ing to the FHH, is quite sim­ply “to in­crease the de­sir­abil­ity of haute hor­logerie.” As ev­ery watch buyer and watch seller knows, the rise of e-com­merce has chal­lenged watch pro­duc­ers’ brick-and-mor­tar dis­tri­bu­tion chan­nels to adapt – to of­fer the best in-store ex­pe­ri­ence, with sales staff ca­pa­ble of meet­ing the end cus­tomer’s in­creas­ingly high ex­pec­ta­tions. Watch Live was de­signed as the “go-to app for keep­ing up to speed with the lat­est news from brands and the in­dus­try as a whole.” It will of­fer prod­uct in­for­ma­tion, his­tory and brand news, in­clud­ing a feed that ag­gre­gates posts by FHH part­ner brands, all ac­ces­si­ble with a sin­gle click. What that means is that sales as­so­ciates will be able to ac­cess in­for­ma­tion in­stantly and at any time to quickly an­swers any ques­tions that even the most knowl­edge­able cus­tomer might pose. Watch Live is avail­able in 10 lan­guages, mean­ing it has a po­ten­tial au­di­ence, ac­cord­ing to the FHH, of 15,000 sales pro­fes­sion­als world­wide.

Watch Live takes a three-pronged ap­proach to ed­u­cat­ing pro­fes­sional sales staff. e first is “Fol­low,” which al­lows the user to get up to speed with de­vel­op­ments re­gard­ing all eight FHH part­ner brands with a sin­gle tap, rather than with eight sep­a­rate searches. e se­cond is “Learn,” which pro­vides “bite-sized” learn­ing op­por­tu­ni­ties on the ba­sics of watch­mak­ing as well as spe­cific as­pects of im­por­tant watch brands and col­lec­tions. Fi­nally, there’s “Play,” which en­tices users with in­ter­ac­tive quizzes to win points to­ward FHH Cer­ti­fi­ca­tion as well as good­ies, in­vi­ta­tions and ex­clu­sive gifts from the in­di­vid­ual brands.

e eight par­tic­i­pat­ing FHH brands that have joined forces with the FHH to build the Watch Live app are A. Lange & Söhne, Baume & Mercier, IWC, Jaeger-lecoul­tre, Pi­aget, Of­ficine Pan­erai, Roger Dubuis and Vacheron Con­stantin. e down­load is free, and con­tent is con­tin­u­ally be­ing up­dated di­rectly by the brands.

“It is so fit­ting to launch Watch Live here at Watchtime New York, a venue ded­i­cated to ex­cel­lence in time­keep­ing in a city that not only stands as a bea­con in the world of high-end lux­ury shop­ping, but is also syn­ony­mous with the pre­cious­ness of time it­self,” said Pas­cal Raves­soud, In­ter­na­tional De­vel­op­ment Di­rec­tor of the FHH.

Watchtime New York also set the stage for the U.S. de­but of the FHH'S lat­est app to help ed­u­cate pro­fes­sional sales staff.

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