THE FHH INTRODUCES WATCH LIVE
e Fondation de la Haute Horlogerie (FHH) Academy, the training and certification branch of the FHH whose mission is aimed exclusively at professional sales staff, presented a new app to an audience of brand representatives and industry media at Watchtime New York 2018. Over the four years of its existence, the Academy has provided training for 11,000 people worldwide, and today offers 300 courses, in 10 languages, for the watch retailing community every year, led by a team of 21 certified trainers on every continent. e stated objective of the Watch Live app, according to the FHH, is quite simply “to increase the desirability of haute horlogerie.” As every watch buyer and watch seller knows, the rise of e-commerce has challenged watch producers’ brick-and-mortar distribution channels to adapt – to offer the best in-store experience, with sales staff capable of meeting the end customer’s increasingly high expectations. Watch Live was designed as the “go-to app for keeping up to speed with the latest news from brands and the industry as a whole.” It will offer product information, history and brand news, including a feed that aggregates posts by FHH partner brands, all accessible with a single click. What that means is that sales associates will be able to access information instantly and at any time to quickly answers any questions that even the most knowledgeable customer might pose. Watch Live is available in 10 languages, meaning it has a potential audience, according to the FHH, of 15,000 sales professionals worldwide.
Watch Live takes a three-pronged approach to educating professional sales staff. e first is “Follow,” which allows the user to get up to speed with developments regarding all eight FHH partner brands with a single tap, rather than with eight separate searches. e second is “Learn,” which provides “bite-sized” learning opportunities on the basics of watchmaking as well as specific aspects of important watch brands and collections. Finally, there’s “Play,” which entices users with interactive quizzes to win points toward FHH Certification as well as goodies, invitations and exclusive gifts from the individual brands.
e eight participating FHH brands that have joined forces with the FHH to build the Watch Live app are A. Lange & Söhne, Baume & Mercier, IWC, Jaeger-lecoultre, Piaget, Officine Panerai, Roger Dubuis and Vacheron Constantin. e download is free, and content is continually being updated directly by the brands.
“It is so fitting to launch Watch Live here at Watchtime New York, a venue dedicated to excellence in timekeeping in a city that not only stands as a beacon in the world of high-end luxury shopping, but is also synonymous with the preciousness of time itself,” said Pascal Ravessoud, International Development Director of the FHH.
Watchtime New York also set the stage for the U.S. debut of the FHH'S latest app to help educate professional sales staff.