Brick and Mortar
As we all know, social media and other digital platforms have increased the amount of art that is being bought online these days. Eager collectors scour the digital version of our magazine, gallery websites and other similar virtual spaces to find the newest art offered each month from top galleries across the country. To us, all art sales are good things so this is very positive.
However, we will always be fans of brick and mortar galleries.
Galleries found in places like Santa Fe, San Francisco, Los Angeles, Seattle, Scottsdale, New York City, Boston, Charleston or wherever else one may find a cluster of such spaces these days. The art market needs galleries in order to survive and thrive. It is galleries in these cities where collectors wander into and explore, visit old talents and happily discover fresh ones. As we all know, it is difficult to just look unencumbered at things online; online activities are designed to get in and get business done and get right back out and there is little room for discovery or spontaneity. We all know the feeling we get when we walk into a brand-new gallery space, take in the art on the walls, the new show, the fresh work, turn the corner and see something we’ve never seen before that just speaks to you, that touches you in the way that only fine art can and that you have to acquire. These are the experiences that come from buying art in galleries and nowhere else. And, as far as I’m concerned, it’s one of the major reasons why we all do this in the first place. Art media outlets—not ours of course—have been quick to try and announce the death of the gallery.
But it didn’t just take David Zwirner’s new $50 million Renzo Piano designed monolith to let us know that actually the opposite is true. Galleries are flourishing right now and they will continue to flourish because they humanize the art buying process. They remind us what it is about collecting art that brings us so much joy and happiness, and they are always out there, looking for new artists, curating shows, participating in art fairs and just generally doing all they can to promote the idea that nothing makes a home more than a home than one of a kind original art on the walls—chosen by you, found and discovered in person and brought into our lives to live with in perpetuity.
Sincerely, Joshua Rose
P.S. Have you seen our Art City Focus section yet? We are also scouring the country looking for the best and most innovative cities to feature in this new section. Have one you’d like us to consider? Email me at email@example.com.