Brick and Mor­tar

Western Art Collector - - LETTER EDITOR FROM THE -

As we all know, so­cial me­dia and other dig­i­tal plat­forms have in­creased the amount of art that is be­ing bought on­line these days. Eager col­lec­tors scour the dig­i­tal ver­sion of our mag­a­zine, gallery web­sites and other sim­i­lar vir­tual spa­ces to find the new­est art of­fered each month from top gal­leries across the country. To us, all art sales are good things so this is very pos­i­tive.

How­ever, we will al­ways be fans of brick and mor­tar gal­leries.

Gal­leries found in places like Santa Fe, San Fran­cisco, Los An­ge­les, Seat­tle, Scottsdale, New York City, Bos­ton, Charleston or wher­ever else one may find a clus­ter of such spa­ces these days. The art mar­ket needs gal­leries in or­der to sur­vive and thrive. It is gal­leries in these cities where col­lec­tors wan­der into and ex­plore, visit old tal­ents and hap­pily dis­cover fresh ones. As we all know, it is dif­fi­cult to just look un­en­cum­bered at things on­line; on­line ac­tiv­i­ties are de­signed to get in and get busi­ness done and get right back out and there is lit­tle room for dis­cov­ery or spon­tane­ity. We all know the feel­ing we get when we walk into a brand-new gallery space, take in the art on the walls, the new show, the fresh work, turn the cor­ner and see some­thing we’ve never seen be­fore that just speaks to you, that touches you in the way that only fine art can and that you have to ac­quire. These are the ex­pe­ri­ences that come from buy­ing art in gal­leries and nowhere else. And, as far as I’m con­cerned, it’s one of the ma­jor rea­sons why we all do this in the first place. Art me­dia out­lets—not ours of course—have been quick to try and an­nounce the death of the gallery.

But it didn’t just take David Zwirner’s new $50 mil­lion Renzo Pi­ano de­signed mono­lith to let us know that ac­tu­ally the op­po­site is true. Gal­leries are flour­ish­ing right now and they will con­tinue to flour­ish be­cause they hu­man­ize the art buy­ing process. They re­mind us what it is about col­lect­ing art that brings us so much joy and hap­pi­ness, and they are al­ways out there, look­ing for new artists, cu­rat­ing shows, par­tic­i­pat­ing in art fairs and just gen­er­ally do­ing all they can to pro­mote the idea that noth­ing makes a home more than a home than one of a kind orig­i­nal art on the walls—cho­sen by you, found and dis­cov­ered in per­son and brought into our lives to live with in per­pe­tu­ity.

Get So­cial!

Sin­cerely, Joshua Rose

P.S. Have you seen our Art City Fo­cus sec­tion yet? We are also scour­ing the country look­ing for the best and most in­no­va­tive cities to fea­ture in this new sec­tion. Have one you’d like us to con­sider? Email me at edi­tor@west­ernart­col­lec­tor.com.

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