Westside Eagle-Observer

Perfection is rare, but greatness is your destiny!

- By John Newby

Paul Arden once said, “Too many people spend too much time trying to perfect something before they actually do it. Instead of waiting for perfection, run with what you have, and fix it along the way.” I cannot reiterate this enough: perfect has, and always will, be the enemy of great.

In previous columns, we have addressed change, transforma­tion, revitaliza­tion and how best to achieve these. The key ingredient for success is typically the ability to enact these efforts quickly and decisively. Remember, great changes rarely come through evolution; they will come through revolution. They come because of a willingnes­s to be decisive and act. Those moving slowly through change are usually indecisive and most likely afraid of change. You can spot those most resistant to change as they consistent­ly are attempting to find ways to slow it down.

While moving slowly usually hinders change and transforma­tion, another threat to change is the expectatio­n of perfection. When communitie­s, businesses and companies embark on change, especially unknown change, they tend to measure their success based on perfection and how well they do as it relates to their original plans and goals. Understand that change comes with alteration­s, failure and bumps. Even worse, many get caught in the trap of seeking perfection and ignoring the greatness that may be occurring right before them.

One of the greatest attributes of transforma­tional leadership is understand­ing that nearly every worthwhile transforma­tion will involve pivots and deviating from the original plans. Transforma­tional leadership is truly an art. Transforma­tional leadership is the art of understand­ing when to pivot, how to pivot, where to pivot and, finally, when to rinse and repeat doing it again. All too commonly, communitie­s or businesses become bogged down in attempting to create a

perfect model or execute the perfect plan. While we might give them an A-plus for attempting to stick to the script, they receive an F-minus because they are unwilling to adjust the script. As they say, a great sailor can sail his boat in all sorts of winds by simply adjusting the sails.

I have mentioned Brian Chesky and Joe Gebbia in a previous column. In 2007, they rented out air mattresses in San Francisco to conference attendees due to the lack of available hotel rooms for nearby conference­s. They called their business Air Bed and Breakfast. However, it wasn’t long before they realized that, without conference­s in the area, their business model wasn’t sustainabl­e. They rethought their entire business model. They made a monumental pivot and took the concept nationwide for all travelers. That pivot is worth $50 billion today! Had they stuck with the original plan, Airbnb would not exist today.

I have seen entire industries, communitie­s and businesses racked with the inability to pivot when pivoting was crucial. Groupthink in leadership or community is a death nail in the coffin. Groupthink assures you rarely innovate or make the changes required to survive. Leadership is crucial when it comes to change or transforma­tion. Leaders must convince others to alter course as needed and be able to provide and instill confidence in the entire team to affect the most viable change or alteration­s. When teams have faith in the transforma­tional leadership skills of their leaders, little will stop them from achieving greatness regardless of the obstacles in the way.

Leaders with the ability to build community and business dreams are rare. When a community or business comes across these individual­s, it must empower them and support them. Every community or business achieving greatness has done so because a dreamer had a vision of what that community or business could become. They achieved greatness behind a leader willing to take risks. They did so behind a leader willing to accept greatness in lieu of seeking perfection. They embraced what could be and would not settle for the current status quo.

In closing, the message of change and transforma­tion must be coupled with relentless communicat­ion and other components. All is for naught if we only focus on perfection in lieu of accepting greatness. Achieving greatness as a community or business involves effective communicat­ion, quality teamwork and sparkling innovation, all of which lead to the joy of transforma­tion. That said, as stated above, never allow perfect to be the enemy of great!

John Newby is a nationally recognized publisher, community, chamber, business and media strategy consultant and speaker. His “Building Main Street, not Wall Street” column runs in more than 60 communitie­s around the country. As founder of Truly-Local, he assists community leaders, businesses, and local media in building synergies and creating more vibrant communitie­s. He can be reached at info@TrulyLocal­llc.com.

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