My Maui Kirk Hubbard
Reyn Spooner’s CEO shares his ideal day.
From pencil sketch to the final print, Reyn Spooner remains true to its consistent sentiment of nostalgic looks and classic designs. Kirk Hubbard, president and CEO of Reyn Spooner, reflects on the company’s dedication to fashionable and trendy styles by paying homage to the island’s revered past.
There are so many different types of aloha print shirts, what makes Reyn Spooner designs different?
With our designs, we try to have fun with our island experiences. We simply express what we enjoy about our lifestyles and I believe that is what makes us unique. It can be about our sugar cane in Hawai‘i, the fun we have while out in the ocean, native plants we appreciate, a story about the ‘ukulele. It is truly limitless.
How do you come up with new designs each season?
We have an amazing design team headed by Alice ChenGalloway along with special island artists. Designs are created and literally pegged to our future design walls. We strive to have a balance in our collections in the story told by the artwork.
What’s your favorite part of the design process?
It’s fun to see the story of the early voyagers come to life in a design or watch the story of the ‘i‘iwi bird and the lehua come together.
What do you hope your customers will feel when they put on a Reyn Spooner shirt?
I hope our customers will be able to enjoy the aloha spirit when they wear our shirts. So many of our shirts are worn around the world and it’s nice that they can spread the aloha.