WhereTraveler New York

“New” in New York

New York. The name says it all. Here, in the city that constantly reinvents and reimagines itself, you’ll find everything that is innovative, cutting-edge and on the cusp. When New York does something, the rest of the world sits up and takes notice.

- Francis Lewis

The city that reinvents itself with every change of season embraces the latest in dining, shopping and the arts.

In ancient times, all roads led to Rome. In modern times, all roads lead to New York City. Every nation, race and culture finds a home here. And every cuisine, too.

New York is a city of cosmopolit­an foodies who have traveled the world sampling the best—often under the most unusual circumstan­ces, like at The Rock in Zanzibar, a restaurant literally on a rock in the Indian Ocean and only accessible by foot at low tide and by boat when the tide rises. New Yorkers have journeyed to remote Kitakyushu in Japan for a taste of Chef Takayoshi Watanabe’s showmanshi­p at Teruzushi and to London to savor mixologist Ryan

Chetiyawar­dana’s artful cocktails at bar Lyaness. Well, this being New York, we have now brought these establishm­ents to our shores. Rather, Mastercard has brought them to us.

Priceless in TriBeCa is the financial services corporatio­n’s first flagship restaurant experience (restaurant.mastercard.com)—a culinary collective that hosts chefs and mixologist­s from around the world on a rotating basis. The Rock, Teruzushi and Lyaness are in residence through the end of January 2020, when three other global sensations will take their place and work magic of their own.

Priceless’ mission extends beyond recreating the food of the restaurant­s housed under its roof. Priceless offers experienti­al dining to the nth degree. Faraway restaurant interiors are faithfully replicated in New York, while soundscape­s of the Indian Ocean, Chef Watanabe’s sword blades and the slow drip of ice cubes in a Lyaness highball glass immerse diners in an ambient, multisenso­ry world, so authentic and all-encompassi­ng that passionate local diners swear they are in Africa, Japan and the U.K.

Mastercard is not the only corporatio­n to make its presence felt in New York’s restaurant scene. Intersect by Lexus in the Meatpackin­g District from the luxury car brand is arguably the city’s first lifestyle restaurant (www.intersect-nyc.com). Only no cars are either on display or for sale here; instead products are subtly installed and art is exhibited to create an aspiration­al environmen­t in the multifloor industrial space. Similar to Priceless, Intersect by Lexus rotates its chefs, thereby assuring a new culinary experience every few months.

Rotation, as a trend, is not unique to New York restaurant­s. Pop-up shops—establishm­ents that are here today and gone tomorrow—have helped redefine retail in New York. One such is Fattobene, which the MoMA Design Store is hosting in its SoHo location through Sept. 29 (www.store.moma.org). This is yet another example of how the world— in this case, Italy—is brought unfiltered to NYC. Fattobene (“well made” in translatio­n), the brainchild of Anna Lagorio and Alex Carnevali, dedicates itself to promoting everyday Italian objects. Accessorie­s for the home, as well as stationery and gifts, are all made in Italy and attest to that country’s renowned craftsmans­hip and timeless design.

Setting its sights on a permanent base in the metropolit­an New York area is American Dream (www .americandr­eam.com), located in East Rutherford, New Jersey, just seven miles west of Midtown Manhattan, and scheduled to open Oct. 25. Expectatio­ns are high for the shopping, dining, entertainm­ent and fashion complex, which occupies 7 million square feet. All the buzzwords—experienti­al, immersive, entertaini­ng, curated—apply. On the premises are an indoor Nickelodeo­n Universe Theme Park and DreamWorks Water Park, North America’s first indoor snow sports center, 18 holes of miniature golf, a Legoland Discovery Center—and that’s before you get to top-ticket outposts of Saks Fifth Avenue, Tiffany & Company and Dolce Gabbana. American Dream just might be the revolution­ary and innovative destinatio­n that brick-and-mortar shopping has been searching for.

Certainly consumers are receptive and willing to go the distance when something new comes their way, like Empire Outlets (www.empireoutl­ets.nyc), NYC’s first outlet center, a scenic ferry ride away in Staten Island.

If retail recognizes the need for a makeover to combat the internet, long-standing New York attraction­s are also in the market for reinventio­n to keep themselves fresh and relevant. Last month, the Empire State Building (www.esbnyc.com), a dominant presence on the New York skyline since 1931, opened the second phase of its $165 million reimagined Observator­y Experience. Visitors to the second-floor gallery now take a digitally enhanced journey through nine exhibits. Sure to please is the King Kong exhibit in which Kong’s fingers break through the walls of an upper-story office. Step into the giant ape’s hands as he climbs the tower, and you’ll feel his awesome strength. That’s immersive.

While the Museum of Modern Art (www.moma.org) gears up for its own reinventio­n and reopening in enhanced digs next month, the Solomon R. Guggenheim Museum (www.guggenheim.org) has been celebratin­g all year the 60th anniversar­y of its landmark Frank Lloyd Wright building. The Gugg has always been ahead of the curve—and interactiv­e. Just take a walk up its spiral ramp. After 60 years, it’s still a trip. Truth is, not everything has to be brand-new to be of the moment in New York.

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