Spread smiles—and earn $$$—as a gift-basket pro!
People compliment you on your gift giving? Love making people smile with the perfect present? Turn it into extra cash as a gift-basket pro! Bonus: Now’s a good time to start so you’ll be up and running in the busier holiday season! ● 1 Build your basket skills!
The average gift basket goes for $ 70— and that means there’s great opportunity for you to cash in! To get started, search Youtube. com for “gift basket tutorial” to watch free how-to’s, then practice by gifting baskets to friends and family. And to drum up business, include a card with your info so folks can contact you when they need a basket.
● 2 Corner your market!
The key to making yourself in demand: having a niche concept, says Dawna Boone, owner of the subscription gift-box company Sugar Smart Box. You can go niche with your customer base—for instance, focus on corporate clients. Or specialize in basket types, like spa products.
● 3 Save on supplies!
Nabbing the best price on supplies can up profits. Dollar stores and the sale section of crafts stores are great resources. Also smart? “Contact vendors directly, zeroing in on smaller companies, which will be more willing to work with you on pricing,” Boone says. Explain that you’ll be using their goods and it’s a great marketing opportunity— after all, if the recipient loves an item, she’ll likely go back to the vendor for more!
● 4 Hop on trends!
Offering what’s most in demand can draw in customers. Some of the hottest trends? Specialty food baskets and “location” baskets, which have a place, like Texas, as a theme and are popular housewarming gifts.