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Wendy Wood, PH.D., author of Good Habits, Bad Habits: The Science of Making Positive Changes That Stick, is a professor of psychology and business at USC.
B.J. Fogg, PH.D., author of Tiny Habits: The Small Changes That Change Everything, is the founder and director of the Stanford Behavior Design Lab.
Susan Weinschenk, PH.D., author of How to Get People to Do Stuff, is chief behavioral scientist at The Team W, Inc., and adjunct professor at the University of Wisconsin.