Macy’s Unveils Jill Stuart Separates
The launch is the next step forward in Macy’s ongoing designer collaborations.
Macy’s is going romantic, feminine and flirty for spring with an exclusive limited- edition capsule collection of dresses, coats, skirts, pants and tops from Jill Stuart.
Stuart, launches on macys.com and on the Macy’s app on Feb. 1. By Feb. 15, the Jill Jill Stuart line will be inside 151 Macy’s stores around the country, housed in proximity to other contemporary labels.
Macy’s as well as Bloomingdale’s, Nordstrom, Shopbop and Neiman Marcus, among other retailers, already sell dresses under the Jill Jill Stuart diffusion label. But Macy’s has landed the Jill Jill Stuart separates and coats exclusively. It’s the latest in an ongoing series of capsule collections, a strategy considered by
as a “third bucket” in the pursuit of exclusive merchandise. Macy’s also has a well-developed stable of private brands such as INC, Hotel and Alfani, and sells exclusively brands such as Tommy Hilfiger
capsule collections, also referred to as temporary or guest collections, Macy’s has collaborated with Anna Sui, Cynthia Rowley, Karl Lagerfeld, Kinder Aggugini, Matthew Williamson, Yigal Azrouël and
with celebrities and fashion stylists over the years, but more so as models for image/ad campaigns and product curations including Heidi Klum, Camila Alves, Kate Young, Max Irons, Tom Stubbs and
The strategy ties Macy’s to the good
Cassandra Jones, senior vice president of Macy’s fashion. Jones added that the Stuart style is “romantic and flirty with a modern, cool edge.”
“We wanted to bring to Macy’s the Jill