WWD Digital Daily

Going with The Phvlo


New women’s wear activewear brand Phvlo, pronounced flow, has teamed with students from Central Saint Martins on an eco-friendly capsule collection that launches at Lane Crawford this week.

Launched last year and based in London, the seasonless brand was created by the British-Chinese designer and CSM graduate Johanna Ho who also designs an eponymous collection, which she started in 1998.

The 10-piece Phvlo x Central Saint Martins range includes coats, jackets, sweatshirt­s, midi skirts, dresses, blouses and leggings. The price range is 225 pounds for a skirt to 495 pounds for a coat. It will be sold online and in Lane Crawford Internatio­nal stores.

A puffer jacket was designed with a 3M Thinsulate featherles­s material rather than goose feathers, while raincoats were done with a weaving technique that naturally creates a waterproof fabric.

Ho said the collaborat­ion was about “sharing knowledge and providing opportunit­ies for students unrestrict­ed by social, geographic or economic boundaries. We wanted to create a learning experience for students to promote eco and sustainabi­lity through their designs.” — LORELEI MARFIL to describe the spectrum from eggyolk to mustard, and beyond, “Generation Z yellow.”

The Art Hoe collective, founded by Richardson, is credited with the emergence of this hue as a successor to Millennial Pink as the color du jour. “We feel that people of color are the basis of the majority of creativity, and often aren’t credited for it. We just wanted to really accentuate that fact by using primary colors,” she explained.

Richardson, who is working on a solo show in New York for the spring that will include performanc­e pieces and a focus on the color red, was particular­ly happy about the cast of the show. “It’s really amazing to see a designer of color like Yohji bring black models, Asian models to the forefront,” she said, noting that people of color were still underrepre­sented in the industry.

Associated with optimism, vitality and ambition, the historical­ly rare color could be read as a metaphor for a generation eager to surpass the troubles of the epoch. “The people who contribute and create are a population of young, creative people of color who want their work on the forefront. That’s the generation,” the young artist said. An apt descriptio­n, then.


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