WWD Digital Daily

Agent Yellow


“Yellow is a primary color, and it is the basis for all other colors in the realm,” said artist and curator Gabrielle Richardson, after a Y-3 show where bright yellow touches shot through the collection designed by Yohji Yamamoto.

And the veteran designer wasn’t the only one. Kenzo, Pigalle, Maison Margiela — their runway backdrop was yellow, too — and many more went for the sunny color.

While on social media, Instagram in particular, yellow has begun to make the rounds, and a term has even been coined

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