China’s Dayang Invests in InStitchu
InStitchu is an Australian made-to-measure men’s brand.
Dayang Group, the world's largest suit manufacturer, has invested in another custom men's wear maker.
InStitchu, an Australian made-to-measure start-up founded in 2012, will reveal today that it has received a $2.5 million strategic injection from the Chinese company to continue its expansion of showrooms around the world while also elevating the in-store and online experience.
As part of the deal, Dayang will become the production partner for InStitchu, which opened its first showroom in New York last year. The company also operates six showrooms in Australia and New Zealand.
In 2016, Dayang invested $30 million into the Canadian made-to-measure men's brand, Indochino, a company with a similar business model. It also negotiated to become Indochino's manufacturer following that investment.
For InStitchu, the funds will allow the brand to more than double its showroom count to 15, the company said. The brand is targeting both the U.S. and Australia for growth.
“The Dayang team share our vision that the future of men's wear is made-to-measure, and in the belief that a meticulously crafted suit should be affordable,” said James Wakefield, cofounder and co-chief