Calvin Klein Taps Marie Gulin-Merle As Chief Marketing Officer
Working in tandem with Raf Simons, Gulin-Merle will be responsible for further expanding the brand’s voice and global marketing platforms.
Marie Gulin-Merle has been named chief marketing officer of Calvin Klein
Inc., a wholly owned subsidiary of PVH Corp.
That position has been vacant since the departure of Melisa Goldie in November 2016.
Since 2014, Gulin-Merle has been chief marketing officer for L’Oréal USA, where she successfully transformed the company’s marketing functions. Earlier, she held positions with increasing marketing and communications responsibilities within L’Oréal, including global head of integrated marketing communications at the brand’s headquarters in Paris from 2010 to 2014.
During her most recent role, GulinMerle was responsible for driving new digital-first marketing models, innovations and strategic partnerships across the company’s portfolio of more than 30 brands. She introduced the industry-changing Makeup Genius app, a mobile app that allows consumers to virtually try on makeup while at L’Oréal.
Gulin-Merle, who will assume her new position later this spring, will become the global brand and marketing architect responsible for amplifying the creative direction established by Raf Simons, chief creative officer of Calvin Klein, who joined in August 2016. She will report directly to Steve Shiffman, chief executive officer of Calvin Klein. Working in tandem with Simons, Gulin-Merle will be responsible for expanding the brand’s voice and global marketing platforms and strategically driving consumer engagement to position the business for long-term growth.
Gulin-Merle’s achievements have been recognized by numerous organizations and she was named a “Power Player in