WWD Digital Daily

Duma Sells Out

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Miroslava Duma took to Instagram on Friday to announce she has sold her stake in Buro 24/7, the digital media brand she cofounded in 2011 with Fira Chilieva.

First kicking off in Russia, Buro 24/7 has grown to include 11 internatio­nal editions and employs 130 people in the world.

“Having stepped away from Buro 24/7 operationa­l activity over a year ago, this final stage with the sale of my stake was a strategic plan and now feels like a natural step forward,” wrote Duma on Instagram. “I’m confident that I leave the company in the most capable hands of my partners and the global Buro

24/7 team.”

According to media sources, Buro 24/7 saw a drop of its advertisin­g sales in the last few months as result of the offensive, racist and transphobi­c comments from the Russian digital entreprene­ur, who last January, posted a picture of flowers and a card that she said was sent by her designer friend Ulyana Sergeenko. The card said “To my Ni**as in Paris,” a quote from a Jay Z and Kanye West song.

According to Duma’s Instagram announceme­nt, following the exit from Buro 24/7, she will focus on the developmen­t of her Future Tech Lab company aimed at developing more sustainabl­e practices across the fashion supply chain, as well as dedicating more time to both new undisclose­d personal projects and her family. — ALESSANDRA TURRA them of scheming to get the model out of her Lions contract early, Aboah is throwing herself into the fight.

In her own lawsuit against Lions filed late Thursday in a Manhattan court, Aboah said Lions is holding back $190,000 of her past earnings “as a form of ransom” stemming from her “lawful” decision in August to leave the agency before her three-year contract was up to sign with DNA.

Aboah said Lions’ refusal to turn over the earnings is illegal and noted that “models are not indentured servants and are entitled to receive payment for their modeling services.”

A representa­tive of Lions could not be reached for comment.

In pushing for a dismissal of Lions’ suit, DNA and Bonnouvrie­r also referenced indentured servitude in arguing models are free to move between agencies. Aboah is represente­d by the same law firm that is working for DNA and Bonnouvrie­r.

While it is industry practice for agencies to receive payment on behalf of models they represent and then deduct costs for representa­tion and other things, like housing and other expenses the model may have been fronted, Aboah said these deductions have already been made and the $190,000 is rightfully hers.

Aboah also claimed that during her time with Lions — she signed with them in early January 2015 and left last August — she earned a total of $670,000 in gross fees.

In January, Lions told the court that Aboah was earning $1 million a year by the time she left the agency in support of its argument that DNA, thanks in part to a relationsh­ip Aboah’s mother had with Bonnouvrie­r, essentiall­y poached a model they made very successful.

Lowther at the end of December joined Bonnouvrie­r and DNA in asking that Lions’ suit be dismissed, arguing that Aboah had every right to end her representa­tion with Lions, leaving no valid breach of contract claim against anyone and even rejecting Lions’ role in her daughter’s recent success.

“Essentiall­y, the complaint pleads that Ms. Aboah left LMM [Lions Model Management] even though she was enjoying success as a model,” Lowther wrote in her motion. “Who’s to say that those successes were the work of LMM? Not LMM. And who’s to say that even with those successes, LMM had performed its other obligation­s, such as billing and collection­s, making advances and providing Ms. Aboah with career advice and guidance? Again, not LMM.”

Lowther’s CLM Agency represents creatives across the fashion editorial industry, including photograph­ers Tim Walker and Juergen Teller and stylists Katie Grand and Venetia Scott, who recently took up the style-director position at British Vogue left open by the clamorous exit of Lucinda Chambers.

When Lions first filed suit over Aboah’s defection to DNA, it claimed that the model and her mother “made it known” after it refused to release Aboah that Lowther would “use her influence to cause problems for the Lions in the fashion industry.”

Lions is seeking unspecifie­d damages related to an alleged loss in fees for work it had been negotiatin­g up for Aboah.

— KALI HAYS

 ??  ?? Adwoa Aboah walking for Miu
Miu in March.
Adwoa Aboah walking for Miu Miu in March.

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