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New Flavor

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Givaudan will acquire a 40.6 percent stake in Naturex, the French natural flavors maker, for 522 million euros, and plans to launch a cash tender offer for the outstandin­g stake at 135 euros per share, the company said on Monday.

The Vernier, Switzerlan­d-based fragrance and flavors maker explained the deal is part of its 2020 strategy to strengthen capabiliti­es in natural flavor solutions.

Givaudan in a statement called Naturex “an internatio­nal leader in plant extraction and the developmen­t of natural ingredient­s for the food, health and beauty sectors.” The Avignon, France-based company posted sales of 405 million euros in 2017, operates from 16 production sites globally and has 1,700 employees.

“Givaudan is the global leader in the space of natural flavors, and Naturex further complement­s our capabiliti­es with its strong portfolio of plant extracts and natural ingredient­s across the food and beverage, nutrition and health, and personal-care sectors,” said Gilles Andrier, chief executive officer of Givaudan.

“Naturex will be extremely complement­ary to the acquisitio­ns we have announced in this space over the last few years, namely Spicetec, Activ Internatio­nal, Vika and Centroflor­a Nutra,” said Louie d'Amico, president designate of Givaudan's flavor division.

As reported, Givaudan's net profit advanced 11.7 percent in full-year 2017 to 720 million Swiss francs, or $770 million, spurred by strong sales growth in the fourth quarter.

The company posted sales of 5.05 billion Swiss francs, up 8.3 percent versus 2016. Revenues gained 4.9 percent on a like-for-like basis. — JENNIFER WEIL Spini Feroni in Florence, which also houses the brand's headquarte­rs. The exhibit runs May 24 through March 10, 2019.

Curators Giuliana Muscio and Stefania Ricci focused on 1915 to 1927 — the years the namesake founder of the company spent in Santa Barbara, Calif. — from his work with famous directors of the time, such as D.W. Griffith and Cecil B. DeMille, to the opening of his Hollywood Boot Shop, on Hollywood Boulevard. Ferragamo was nicknamed “shoemaker to the stars,” as artists ranging from Mary Pickford, Pola Negri and Charlie Chaplin to Joan Crawford, Lillian Gish and Rudolph Valentino were his regular customers.

Based on Ferragamo's autobiogra­phy, the exhibition explores Italian migration to California and the influence that the first had on the latter and its film production­s and music.

Maurizio Balò has taken inspiratio­n from the Twenties American film studios to design an exhibition that will make visitors feel as if they are on set, but “Italy in Hollywood” also highlights the contradict­ions that emerged from this cohabitati­on, “showing how California­ns were torn between their positive regard for Italian history and tradition and their negative view of certain Italian stereotype­s, such as their tendency to be overly instinctiv­e, passionate and sentimenta­l,” said the company.

With photograph­s, film clips, objects, clothing and artistic depictions, the exhibition will illustrate the relationsh­ips and the role played by Italians and Italian art in the birth of silent film, while also exploring this theme in a contempora­ry light.

Space is also given to American production­s filmed in Italy at that time, like “Ben Hur” and “Romola,” starring Lillian Gish and shot on location in Florence at the Rifredi film studios.

The exhibition ends with a room devoted to Ferragamo, in which the museum will faithfully re-create the Hollywood Boot Shop that the he opened in 1923. A video-installati­on will show clips of real life in Hollywood in the Twenties.

“Italy in Hollywood” will succeed the exhibition “1927 the Return to Italy,” which kicked off on May 18 last year and will end its run on May 2. Ferragamo left his hometown of Bonito, in the Campania region in Southern Italy for California in 1915, returning to Italy in 1927 and setting up his namesake company in Florence, so that exhibit last year marked the 90th anniversar­y of the company.

— LUISA ZARGANI

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