Kristy Caylor Unveils For Days
The new service seeks to shake up the T-shirt market by taking back old shirts and using them to make new ones.
Kristy Caylor is betting the future of fashion can be built on T-shirts.
But the Maiyet cofounder said her new venture, the Los Angeles-based For Days, isn't just a T-shirt line or the basics cornerstone for a broader fashion empire, but a fresh model for commerce.
“It's a new OS for living,” said Calyor, founder and chief executive officer of For Days.
The service, which launches online today, sends users T-shirts, not to keep, but to be worn for a time and then returned.
“You wear them, wear them out, rip them, we don't care,” Caylor said. “You order new ones to refresh and…you send your old worn out ones back in the same bag.”
The service costs $12 a month for three shirts, $24 for six shirts, or $36 for 10 shirts. Shipping is free and the shirts are made in Los Angeles of organic cotton.
For Days is jumping into a big market. T-shirt sales tally $22 billion annually in the U.S., with the average Millennial household paying $347 annually for T-shirts, according to company, which relied on data from the U.S. Labor Department and Statista.
Caylor and crew will take the used shirts back and recycle them using a mechanical process, chipping up the material, purifying the cotton, adding