Tisch’s Take

Her first event fea­tures pop artist Ash­ley Long­shore’s works, which will be sold along­side a col­lec­tion of Tisch’s sum­mer “must-haves.”

WWD Digital Daily - - Front Page - BY LISA LOCK­WOOD

Lizzie Tisch has un­veiled a new style ven­ture,

LTD by Lizzie Tisch.

Lizzie Tisch has a new project up her sleeve.

She has launched LTD by Lizzie Tisch, an ex­pe­ri­en­tial style ven­ture that will fo­cus on ex­clu­sive, lim­ited- edi­tion de­signer col­lab­o­ra­tions. The ven­ture will be in­tro­duced with an out­door event in Bridge­hamp­ton, N.Y., on July 14 and 15, for which LTD has cho­sen a se­lec­tion of pop artist Ash­ley Long­shore’s works that will be sold along­side a col­lec­tion of Tisch’s sum­mer “must-haves.”

Long­shore’s of­fer­ings will be made up of 40 to 50 pieces in a va­ri­ety of sizes and medi­ums in­clud­ing paint­ings, sculp­tures and fur­ni­ture. Other fea­tured items will in­clude cus­tom cash­mere sweaters by Rachelle Hruska MacPher­son’s Lin­gua Franca line bear­ing Long­shore’s punny phrases. The event will also in­clude home and body goods from Sage & Salt.

“Over the course of my 24-year ca­reer, I’ve been very par­tic­u­lar about who I col­lab­o­rate with. I’ve met a lot of peo­ple in my life and very few who have the good en­ergy, pos­i­tive vibes and zest for life that Lizzie has,” said Long­shore, who is based in New Or­leans and is well-known for her pop fem­i­nism work.

To at­tend, peo­ple can RSVP to rsvp@ lt­dxl­izzi­etisch.com. The event will take place July 14 from noon to 5 p.m. and July 15 from 11 a.m. to 4 p.m.

Tisch was the co­founder of Suite 1521, a mem­ber­ship shop­ping des­ti­na­tion. In Au­gust, she and her part­ner Kim Kas­sel said they would wind down the busi­ness after a four-year run. The com­pany hosted mem­bers-only trunk shows.

De­scrib­ing the ven­ture, Tisch said, “It com­bines all the el­e­ments of what makes shop­ping fun — peo­ple, places and things. What I learned from Suite 1521 is peo­ple don’t just want to buy some­thing, they re­ally want to have a sense of com­mu­nity. They want a joint ex­pe­ri­ence. They like the sense of gath­er­ing. While on­line shop­ping can cer­tainly be con­ve­nient, it’s very trans­ac­tional. The con­sumer is cu­ri­ous and so­phis­ti­cated, and what they’re re­ally crav­ing is a sense of com­mu­nity, and sure, if you throw some­thing in to buy that’s great, too.”

“The idea of com­ing to­gether and mak­ing it a so­cial event is re­ally my idea. It’s a plat­form to cre­ate these beau­ti­fully ex­e­cuted events in a va­ri­ety of spa­ces. It’s not just a stag­nant place,” said Tisch. She said her goal is to in­fuse shop­ping with ex­cite­ment and a sense of dis­cov­ery by of­fer­ing lim­ited-edi­tion and ex­clu­sive prod­uct.

A por­tion of sales pro­ceeds will go to The Re­treat, which pro­vides do­mes­tic violence and sex­ual as­sault ser­vices on Eastern Long Is­land.

Tisch said she plans to host sev­eral of these events a year. “I en­vi­sion this be­ing themed events. What I like about this con­cept is that it’s not just ready-to-wear. It re­ally touches ev­ery­thing, the world of art, beauty and de­sign. My next idea that I plan for the fall will have a travel theme. I’m look­ing to present it in a way not seen be­fore. It’s not just go­ing to be ac­tual ob­jects, but ac­cess to ser­vices one would want for their travel,” she said.

Tisch said she is throw­ing her­self into this as a full-time busi­ness. “I’ve dis­cov­ered the thing about my­self is I don’t do well with idle hands. Free­dom is not my friend. This is ab­so­lutely a full-time busi­ness. I don’t know how to work an­other way.”

She said after Suite 1521 she was ea­ger to get back into busi­ness.

“I think it’s a long time com­ing in terms of this con­cept. It’s re­ally a pas­sion of mine, but in bring­ing the brands to­gether, putting them in unique lo­ca­tions, mak­ing the shop­ping ex­pe­ri­ence not just a sense of dis­cov­ery but a sense of fun. It think that’s what’s miss­ing at this mo­ment.

And I think there’s so many peo­ple do­ing in­ter­est­ing things, you can put them to­gether in a way they might not have done that be­fore. That’s what I’m hop­ing to pro­vide.” She’s plan­ning on us­ing a va­ri­ety of spa­ces.

One thing she learned from her ex­pe­ri­ences is that peo­ple want things to go. “They don’t want to wait. Peo­ple do not have a lot of pa­tience any­more. In­stant grat­i­fi­ca­tion. You don’t just want to wear it tonight, you want to read it right now, you want to eat it right now. To me, that is more of the con­cept. Ev­ery­thing is to go,” she said.

Lizzie Tisch

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