Clean Mar­ket, A Cool Place to Heat Up and Un­wind

WWD Digital Daily - - In Focus: Business Insights -

The well­ness cen­ter of­fers cryother­apy, in­frared saunas, IV drips, and a holis­tic cafe and prod­ucts.


In be­tween their lunch­ing and hair ap­point­ments, Up­per East Side denizens now have a on­estop-shop for all their clean liv­ing es­sen­tials — and yes, that in­cludes an IV drip.

Clean Mar­ket, an up­scale holis­tic well­ness cen­ter from Clean Food Dirty City blog­ger Lily Kunin, aims to be­come a des­ti­na­tion for those look­ing to un­wind and heal through func­tional food and to­day’s most pop­u­lar well­ness treat­ments.

“I’ve been build­ing my own busi­ness for a cou­ple of years when the op­por­tu­nity for Clean Mar­ket came up,” says Kunin of the space, which of­fers cryother­apy, in­frared saunas, IV drips, a cafe and mar­ket­place. “I’d been liv­ing in L.A. for the last year, and I felt like New York had such a need for a space where it can be just an oa­sis to take care of your­self.”

Her foray into func­tional heal­ing be­gan 10 years ago while she was work­ing full time in ed­u­ca­tion and try­ing to nav­i­gate her own sick­ness.

“I had done ev­ery­thing like con­ven­tional medicine, holis­tic, acupunc­ture. And noth­ing felt good un­til I gave up gluten,” she says. “I grew up with chefs in my fam­ily, so I’ve al­ways been around food, and so I started to marry well­ness and food.” She went back to school to study con­ven­tional medicine and started a blog on the side, Clean Food Dirty City, which started to snow­ball as she be­gan post­ing con­tent on In­sta­gram, which led to a book deal.

“It was such a dif­fer­ent time on In­sta­gram then. Now I don’t know if you can do the same thing, re­ally. When I started my In­sta­gram it wasn’t re­ally a thing,” she says. “It ended up be­ing per­fect tim­ing. I wrote my cook­book, left ed­u­ca­tion, and then started work­ing for Pars­ley Health in func­tional medicine. That was my crash course in func­tional medicine, learn­ing about sup­ple­ments, shad­ow­ing doc­tors and health coaches.”

Ev­ery­thing of­fered at Clean Mar­ket maps back to the seven pil­lars of func­tional medicine: en­ergy, flow, detox, brain, com­mu­nity, beauty, and gut health. A mar­ket set up in the front of the shop sells a mix of clean beauty and skin prod­ucts and apothe­cary-style items, and Kunin notes that all of the sup­ple­ments sold have clin­i­cal test­ing be­hind them. “They es­sen­tially are what they say they are,” she adds.

A cafe-style func­tional food and tonic bar is set up in the mid­dle of the space, serv­ing lat­tes in part­ner­ship with Moon Juice and Counter Cul­ture cof­fee as well as su­per­food smooth­ies and bowls and power shoots, all crafted around the idea of boost­ing en­ergy, in­creas­ing brain func­tion, or re­duc­ing stress. (In­gre­di­ents range from aloe wa­ter and turmeric to CBD, chloro­phyll, bee pollen, and Lypo-Spheric B12, not to men­tion more stan­dard fare like kale, ba­nana, co­conut and straw­berry.) A thermo lounge of­fer­ing in­frared saunas and cryother­apy treat­ments is tucked away in the back of the space along with a Vi­ta­min IV drop lounge, which in­cludes pri­vate rooms for guests to lounge while they are hooked up. (And for those on the fence: the NutriDrip ser­vices are per­formed by li­censed nurses.)

Clean Mar­ket has like-minded neigh­bors, and not by ac­ci­dent: one of Clean Mar­ket’s in­vestors owns the build­ing, which in­cludes fel­low ten­ants Skin Laun­dry, Equinox and SoulCy­cle. “I think it just makes sense to be plugged into this health and well­ness com­mu­nity,” Kunin says of the lo­ca­tion. “We’re re­ally see­ing it as a part­ner­ship com­mu­nity hub rather than com­pet­i­tive in any way.”

At Clean Mar­ket, the men­tal­ity boils down to a sim­i­lar in­ter­con­nect­ed­ness, which also rec­og­nizes the im­por­tance of con­ven­tional West­ern medicine. “I def­i­nitely am an ad­vo­cate for fo­cus­ing on med­i­ca­tion when it’s ap­pro­pri­ate and nec­es­sary,” Kunin says. “And com­bin­ing it with the amaz­ing ser­vices and sup­ple­ments here that are nat­u­ral.”

Lily Kunin

In­frared sauna.

In­side the mar­ket.

A lounge of­fers in­frared saunas and cryother­apy treat­ments.

En­trance to the in­frared sauna and cryother­apy rooms.

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