Your At­ten­tion, Please

WWD Digital Daily - - In Focus: Business Insights -

Rag & Bone is col­lab­o­rat­ing with the real Slim Shady on a spe­cial cap­sule col­lec­tion. The streetwear pieces will be sold at a one-day only pop-up at The Sun & 13 Can­tons pub on Carn­aby Street in London’s Soho on Fri­day in ad­vance of Eminem’s re­main­ing shows in his Euro­pean Re­vival tour, which ends Sun­day.

Start­ing Satur­day, the items will be re­leased in lim­ited batches and sold on the Rag & Bone web­site.

The cap­sule will fea­ture three dif­fer­ent T-shirt de­signs — The Kamikaze, Suc­cess and Graf­fiti — and a hoodie. The T-shirts will draw on ref­er­ences from Eminem’s ca­reer and his hit tracks, while the Icon Hoodie will fea­ture per­sonal ref­er­ences such as the anvil em­blem — an homage to Detroit’s in­dus­trial his­tory — and Eminem’s home­town area code.

The lim­ited-edi­tion hoodie will be made avail­able in three col­or­ways and each piece will be in­di­vid­u­ally num­bered. The T-shirts

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.