Condé Nast's Wired title has unveiled a raft of new hires to both the business and editorial sides of the masthead.
At the top of that list is new site director Scott Rosenfield, who comes to the magazine from Outside, where he served as digital general manager, implementing an affiliate revenue program for the publication’s web site and built on its newsletters to drive revenue.
In his new role, Rosenfield will weave together a strategy that links affiliate programs, subscriptions and video across platforms, ranging from Instagram to youTube, back to the editorial content to ultimately generate revenue for wired.
“One of Scott’s responsibilities is figuring out how to align our editorial mission with our financial prerogatives,” wired editor in chief Nicholas Thompson said. “It’s a pretty big, complicated job and it involves a lot of business but it also involves a lot of editorial strategy.”
Rosenfield, who begins his new gig July 23 in the New york office, is one of several recent hires for the tech title. Other additions include former Recode engagement editor Meghann Farnsworth as director of social media, former Elements editor Anthony Lydgate to senior editor, former vice senior features editor Caitlin Kelly as senior editor and Emily Dreyfuss as senior writer. Dreyfuss, who reports to Kelly, returns to wired after a one-year fellowship at The Neiman Foundation for Journalism at Harvard.
Lydgate, who Thompson praised as a “marvelous conceptual editor and line editor,” is to focus primarily on print based out of the New york office. Meanwhile, Kelly, also based out of New york, is to focus on national events and politics, mainly for wired.com.
The hires add to an overall editorial roster of more than 80 people.
“I think we’ve got the right number of people [in editorial],” Thompson said. “I hope we’ll be hiring more writers as the year goes on. we’ve got a great editorial team that’s well balanced.”
Thompson, in February, not only celebrated his one-year anniversary at wired but also rolled out a paywall for the magazine online, which he discussed at length with wwD at the time.
That subscription model, although still very early days, has so far been well received, he said wednesday.
“Complicated question,” Thompson said, when asked about response to the model. “There are millions of elements to it, but we are currently pacing ahead of our annual target, so I’m happy about that. Tons of people have subscribed. we hope they’ll renew and stay with us.”
— KARI HAMANAKA
Young And Rich
Kylie Jenner, the 20-year-old beauty entrepreneur, made Forbes’ annual list of America’s Richest Self-Made women. Coming in at number 27, with an estimated net worth of $900 million, Jenner is the founder of Kylie Cosmetics with virtually no employees or capital. Kylie Cosmetics launched two years ago and has since sold more than $630 million worth of makeup.
According to Forbes, Kylie Cosmetics is now worth nearly $800 million and Jenner owns 100 percent of the company. Jenner, who turns 21 on Aug. 21 and is featured on the magazine’s cover, is the youngest person to ever make the list.
There are seven newcomers to this year’s list, with more than half earning their wealth from cosmetics, thanks to soaring cosmetic sales among Gen z. Notable newcomers include Anastasia Soare, founder of Anastasia of Beverly Hills, coming in at number 21 ($1 billion); Huda Kattan, founder of Huda Beauty, number 37 at $550 million, and Anne wojcicki, cofounder and chief executive officer of 23andMe, number 44 at $440 million.
Jenner wasn’t the only Kar- dashian-Jenner who made the list. Her half-sister, Kim Kardashian, founder of KKw Beauty, came in at number 54, with a net worth of $350 million.
Topping the list of richest selfmade women is Diane Hendricks, cofounder and chairman of ABC Supply, the nation’s largest roofing distributor, who has a net worth of $4.9 billion, followed by Marian Ilitch, cofounder of Little Caesars, with a net worth of $4.3 billion, and Judy Faulkner, founder and ceo of Epic Systems, with a net worth of $3.5 billion. Meg whitman, former president and ceo of Hewlett Packard Enterprise, took the fourth spot, with a net worth of $3.3 billion, and Johnelle Hunt, cofounder of J.B. Hunt Transport Enterprise, came in fifth place with $3.2 billion.
Among the top 10 were Oprah winfrey, ceo of OwN Cable Network, in sixth place with a net worth of $3.1 billion; Judy Love, cofounder of Love’s Travel Stops & Country Stores ($3 billion); Doris Fisher, cofounder of The Gap ($2.8 billion); Elaine wynn, cofounder of wynn Resorts
($2.6 billion), and Lynda Resnick, cofounder of The wonderful Co. ($2.4 billion).
Others in the worlds of fashion, retail, beauty, tech and entertainment who made the list include Sheryl Sandberg, chief operating officer of Facebook (number 12 at $1.6 billion); Jin Sook Chang, cofounder, Forever 21 (number 13 at $1.5 billion);
Sara Blakely, founder of Spanx, and Carolyn Rafaelian, founder of Alex and Ani (both tied at number 21 at $1 billion); Tory Burch (number 29 at $800 million); Sheila Johnson, cofounder of BET and ceo of Salamander Hotels & Resorts (number 30 at $760 million); vera wang (number 34 at $630 million); Marissa Mayer, former president and ceo of yahoo (number 35 at $600 million); Madonna (number 36 at $590 million); Kendra Scott, chairman and ceo of Kendra Scott LLC (number 40 at $500 million); Donna Karan (number 43 at $470 million); Jamie Marie Kern Lima, cofounder and ceo of IT Cosmetics (number 44 at $440 million); Barbra Streisand (number 48 at $400 million); Beyoncé (number 53 at $355 million), and Taylor Swift (number 60 at $320 million). — L.L.
Kylie Jenner is featured
on the Forbes cover.