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Wiring Up

Condé Nast's Wired ti­tle has un­veiled a raft of new hires to both the busi­ness and ed­i­to­rial sides of the mast­head.

At the top of that list is new site direc­tor Scott Rosen­field, who comes to the mag­a­zine from Out­side, where he served as dig­i­tal gen­eral man­ager, im­ple­ment­ing an af­fil­i­ate rev­enue pro­gram for the pub­li­ca­tion’s web site and built on its newsletters to drive rev­enue.

In his new role, Rosen­field will weave to­gether a strat­egy that links af­fil­i­ate pro­grams, sub­scrip­tions and video across plat­forms, rang­ing from In­sta­gram to youTube, back to the ed­i­to­rial con­tent to ul­ti­mately gen­er­ate rev­enue for wired.

“One of Scott’s re­spon­si­bil­i­ties is fig­ur­ing out how to align our ed­i­to­rial mis­sion with our fi­nan­cial pre­rog­a­tives,” wired ed­i­tor in chief Ni­cholas Thomp­son said. “It’s a pretty big, com­pli­cated job and it in­volves a lot of busi­ness but it also in­volves a lot of ed­i­to­rial strat­egy.”

Rosen­field, who be­gins his new gig July 23 in the New york of­fice, is one of sev­eral re­cent hires for the tech ti­tle. Other ad­di­tions in­clude for­mer Re­code en­gage­ment ed­i­tor Meghann Farnsworth as direc­tor of so­cial me­dia, for­mer El­e­ments ed­i­tor An­thony Ly­dgate to se­nior ed­i­tor, for­mer vice se­nior fea­tures ed­i­tor Caitlin Kelly as se­nior ed­i­tor and Emily Drey­fuss as se­nior writer. Drey­fuss, who re­ports to Kelly, re­turns to wired af­ter a one-year fel­low­ship at The Neiman Foun­da­tion for Jour­nal­ism at Har­vard.

Ly­dgate, who Thomp­son praised as a “marvelous con­cep­tual ed­i­tor and line ed­i­tor,” is to fo­cus pri­mar­ily on print based out of the New york of­fice. Mean­while, Kelly, also based out of New york, is to fo­cus on na­tional events and pol­i­tics, mainly for

The hires add to an over­all ed­i­to­rial ros­ter of more than 80 peo­ple.

“I think we’ve got the right num­ber of peo­ple [in ed­i­to­rial],” Thomp­son said. “I hope we’ll be hir­ing more writ­ers as the year goes on. we’ve got a great ed­i­to­rial team that’s well bal­anced.”

Thomp­son, in Fe­bru­ary, not only cel­e­brated his one-year an­niver­sary at wired but also rolled out a pay­wall for the mag­a­zine on­line, which he dis­cussed at length with wwD at the time.

That sub­scrip­tion model, although still very early days, has so far been well re­ceived, he said wed­nes­day.

“Com­pli­cated ques­tion,” Thomp­son said, when asked about re­sponse to the model. “There are mil­lions of el­e­ments to it, but we are cur­rently pac­ing ahead of our an­nual tar­get, so I’m happy about that. Tons of peo­ple have sub­scribed. we hope they’ll re­new and stay with us.”


Young And Rich

Kylie Jen­ner, the 20-year-old beauty en­tre­pre­neur, made Forbes’ an­nual list of Amer­ica’s Rich­est Self-Made women. Com­ing in at num­ber 27, with an es­ti­mated net worth of $900 mil­lion, Jen­ner is the founder of Kylie Cos­met­ics with vir­tu­ally no em­ploy­ees or cap­i­tal. Kylie Cos­met­ics launched two years ago and has since sold more than $630 mil­lion worth of makeup.

Ac­cord­ing to Forbes, Kylie Cos­met­ics is now worth nearly $800 mil­lion and Jen­ner owns 100 per­cent of the com­pany. Jen­ner, who turns 21 on Aug. 21 and is fea­tured on the mag­a­zine’s cover, is the youngest per­son to ever make the list.

There are seven new­com­ers to this year’s list, with more than half earn­ing their wealth from cos­met­ics, thanks to soar­ing cos­metic sales among Gen z. No­table new­com­ers in­clude Anas­ta­sia Soare, founder of Anas­ta­sia of Beverly Hills, com­ing in at num­ber 21 ($1 bil­lion); Huda Kat­tan, founder of Huda Beauty, num­ber 37 at $550 mil­lion, and Anne wo­j­ci­cki, co­founder and chief ex­ec­u­tive of­fi­cer of 23andMe, num­ber 44 at $440 mil­lion.

Jen­ner wasn’t the only Kar- dashian-Jen­ner who made the list. Her half-sis­ter, Kim Kar­dashian, founder of KKw Beauty, came in at num­ber 54, with a net worth of $350 mil­lion.

Top­ping the list of rich­est selfmade women is Diane Hen­dricks, co­founder and chair­man of ABC Sup­ply, the na­tion’s largest roof­ing dis­trib­u­tor, who has a net worth of $4.9 bil­lion, fol­lowed by Mar­ian Il­itch, co­founder of Lit­tle Cae­sars, with a net worth of $4.3 bil­lion, and Judy Faulkner, founder and ceo of Epic Sys­tems, with a net worth of $3.5 bil­lion. Meg whit­man, for­mer pres­i­dent and ceo of Hewlett Packard En­ter­prise, took the fourth spot, with a net worth of $3.3 bil­lion, and Johnelle Hunt, co­founder of J.B. Hunt Trans­port En­ter­prise, came in fifth place with $3.2 bil­lion.

Among the top 10 were Oprah win­frey, ceo of OwN Ca­ble Net­work, in sixth place with a net worth of $3.1 bil­lion; Judy Love, co­founder of Love’s Travel Stops & Coun­try Stores ($3 bil­lion); Doris Fisher, co­founder of The Gap ($2.8 bil­lion); Elaine wynn, co­founder of wynn Re­sorts

($2.6 bil­lion), and Lynda Res­nick, co­founder of The won­der­ful Co. ($2.4 bil­lion).

Oth­ers in the worlds of fash­ion, re­tail, beauty, tech and en­ter­tain­ment who made the list in­clude Sheryl Sand­berg, chief op­er­at­ing of­fi­cer of Facebook (num­ber 12 at $1.6 bil­lion); Jin Sook Chang, co­founder, For­ever 21 (num­ber 13 at $1.5 bil­lion);

Sara Blakely, founder of Spanx, and Carolyn Rafaelian, founder of Alex and Ani (both tied at num­ber 21 at $1 bil­lion); Tory Burch (num­ber 29 at $800 mil­lion); Sheila John­son, co­founder of BET and ceo of Sala­man­der Ho­tels & Re­sorts (num­ber 30 at $760 mil­lion); vera wang (num­ber 34 at $630 mil­lion); Marissa Mayer, for­mer pres­i­dent and ceo of ya­hoo (num­ber 35 at $600 mil­lion); Madonna (num­ber 36 at $590 mil­lion); Ken­dra Scott, chair­man and ceo of Ken­dra Scott LLC (num­ber 40 at $500 mil­lion); Donna Karan (num­ber 43 at $470 mil­lion); Jamie Marie Kern Lima, co­founder and ceo of IT Cos­met­ics (num­ber 44 at $440 mil­lion); Bar­bra Streisand (num­ber 48 at $400 mil­lion); Bey­oncé (num­ber 53 at $355 mil­lion), and Tay­lor Swift (num­ber 60 at $320 mil­lion). — L.L.

Kylie Jen­ner is fea­tured

on the Forbes cover.

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