Merger Deal

WWD Digital Daily - - Fashion Scoops - ARIA HUGHES

Heir Agency is merg­ing with The Lede Com­pany.

Founded by Chris­tine Su in last year, who pre­vi­ously worked at Com­plex Me­dia, Adi­das, Hava­ianas and Con­verse, the Heir Agency is a pub­lic re­la­tions firm that rep­re­sents brands in­clud­ing Al­pha In­dus­tries, Kappa Sport, Sweet Chick, Sta­dium Goods, Dyne and Hype­beast. The Lede Com­pany formed ear­lier this month and was started by part­ners Amanda Sil­ver­man, Mered­ith O'Sul­li­van Was­son and Sarah Levin­son Roth­man, who all pre­vi­ously worked for 42West. Its client list in­cludes Ri­hanna, Will Smith, Reese Wither­spoon, Queen Latifah, Char­l­ize Theron, Lady Gaga, Emma Stone, Phar­rell Wil­liams, Amy Schumer, Pené­lope Cruz, Gael Gar­cía Ber­nal and more. Each of the founders will serve as co-chief ex­ec­u­tive of­fi­cers/part­ners.

Ac­cord­ing to Su, to­gether un­der The Lede Com­pany, the brand team will look to ser­vice strate­gic com­mu­ni­ca­tions for brands, so­cial pub­lic re­la­tions and ex­pe­ri­en­tial along­side the tal­ent and strate­gic cor­po­rate teams.

“I've known Amanda for years,” Su said. “She has al­ways been on the celebrity side and I've been on the brand side and we think the fu­ture of com­mu­ni­ca­tion agen­cies is of­fer­ing 360 ser­vices to brands, celebri­ties and in­flu­encers. So many celebri­ties have brands and so many brands want to con­nect with celebri­ties, so it was a no brainer.”

The Lede Com­pany, which has been op­er­at­ing with Heir Agency since the start of July, has of­fices in Los An­ge­les and New York and is staffing up to have a team of 30 work­ing across both cities.

“Chris­tine is a per­fect fit for The Lede Com­pany, as we are com­mit­ted to work­ing with clients that span the brand and en­ter­tain­ment worlds,” Sil­ver­man said. “With her long track record of build­ing cul­tur­ally rel­e­vant brands, Chris­tine's pro­fes­sional back­ground and busi­ness savvy make her an ex­cit­ing ad­di­tion.”

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