WWD Digital Daily

Pomellato Partners With Milanese Goldsmith Academy

- BY LUISA ZARGANI

MILAN — Pomellato on Tuesday unveiled a new sponsorshi­p program in partnershi­p with the Galdus profession­al training school, called “Virtuosi [plural of virtuous].”

The Milan-based jewelry firm, controlled by Kering, will provide experts to teach at Galdus, also based in Milan, structure seminars and offer apprentice­ships to students. A classroom at the academy will be dedicated to Pomellato.

The Galdus Goldsmith Academy will help the brand protect “Italy’s rich craftsmans­hip and invest in the younger generation, passing on the precious knowhow to future generation­s,” said Pomellato chief executive officer Sabina Belli, praising the goldsmith program at Galdus. “This was a dream for us,” she added.

The company will help select students for a program that spans from three to seven years, after which they will receive a certificat­e as Specialize­d Craftsmans­hip Technician­s for Manufactur­ed Goldsmith Goods, which is recognized not only in Italy but also throughout Europe, Belli said.

“This is a new way to do training, a new, rich phase to work with a company and not only for a company,” said Diego Montrone, president of Galdus, noting the relevance in the industry of such a program, presented on the eve of Milan Fashion Week.

Belli remembered how Pomellato was founded by Pino Rabolini, who died last month, “a goldsmith who hailed from a family of goldsmiths and who elevated craftsmans­hip at the highest level, in a modern and fresh way. Our goal is to preserve the tradition. We believe in the Italian genius, expression of spectacula­r beauty and craftsmans­hip, in areas that span from food and cars to music and fashion.”

She emphasized how the goldsmith art needs to be “not only protected and stimulated but also passed on” with the right training programs. She gave a shoutout to families, who should help “convey the message to their children that this is a rare and precious job, which requires not only technical skills but also a certain sensibilit­y — it’s not mechanical,” and urged them “to accompany and facilitate this journey with pride.”

At its Milan headquarte­rs, Pomellato employs around 100 artisans, and Belli said the goldsmith profession faces new technologi­es and also requires managerial skills, noting that the academy will help in the generation­al changes taking place in the industry.

“We need not only to feed the needs of the company but of the sector at large and the program will help sustain the developmen­t of this market,” she said. “We want to protect Italian excellency, avoid the risk of outsourcin­g in countries such as India, Thailand and China,” which offer low-cost labor.

Pomellato has organized laboratori­es with its own goldsmiths for the almost

100 Galdus students in this field for one year and Montrone said the jewelry house has “actively taken steps to create a link between enterprise and school in a common space.” Starting next year, the courses will be held in English and be open to foreign students, too, he said. ■

● The new sponsorshi­p program will safeguard the storied jeweler’s tradition while investing in a younger generation of goldsmiths.

 ??  ?? The new Pomellato Virtuosi Academy.
The new Pomellato Virtuosi Academy.

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