The Newsette and Twit­ter Col­lab­o­rate

WWD Digital Daily - - News - BY KA­LEY ROSHITSH

The four-part pro­gram­ming se­ries aims to prep women in mas­ter­ing their “per­sonal brands.”

Thanks to a month-long col­lab­o­ra­tion be­tween The Newsette, a daily news­let­ter for Mil­len­nial women with more than 300,000 sub­scribers, and Twit­ter — Novem­ber is ded­i­cated to ed­u­cat­ing and em­pow­er­ing fe­males in sculpt­ing their “per­sonal brand” be­yond their ré­sumé with a four-part pro­gram se­ries.

Bring­ing so­cial in­cen­tives to the fore­front of this part­ner­ship, the pro­gram­ming se­ries leads with a new first — an op­por­tu­nity for one fe­male win­ner to shadow a

Twit­ter em­ployee for an en­tire day, get­ting a back­stage look at the data-driven com­mu­nity hub that starts con­ver­sa­tions among a global au­di­ence of more than 335 mil­lion monthly ac­tive users.

Pro­gram as­pects in­clude a branded

Founder of The Newsette, Daniella Pier­son

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