Dig­i­tal Fo­cus

WWD Digital Daily - - Fashion Scoops -

Car­refour SA has named Amélie Oudéa-Castéra ex­ec­u­tive di­rec­tor of e-com­merce, data and dig­i­tal trans­for­ma­tion, ef­fec­tive Nov. 19. She will sit on the ex­ec­u­tive com­mit­tee of the French re­tailer, which has stepped up its dig­i­tal trans­for­ma­tion since Alexan­dre Bom­pard took over as chief ex­ec­u­tive of­fi­cer last year.

Oudéa-Castéra joins Car­refour from French in­sur­ance gi­ant Axa, where she spent 10 years, most re­cently hold­ing the ti­tle of chief mar­ket­ing and dig­i­tal of­fi­cer. She will be charged with ac­cel­er­at­ing Car­refour's e-com­merce de­vel­op­ment, among other ini­tia­tives.

The ex­ec­u­tive had been named to Car­refour's board of di­rec­tors in June 2018 and will be step­ping down from that po­si­tion, the com­pany said in a state­ment.

Car­refour, the world's sec­ond­largest re­tailer after Wal­mart

Inc., ear­lier this year linked up with Google to tackle the French gro­cery mar­ket, agree­ing to de­velop new dis­tri­bu­tion mod­els with the In­ter­net gi­ant, mark­ing a key de­vel­op­ment in the re­tail in­dus­try's con­ver­sion to on­line com­merce. — JOELLE DIDERICH

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