WWD Digital Daily
11 Honoré to Open Pop-in
The Curated NYC pop-in will feature an array of styles in sizes 12 to 24 from several designers.
Size-inclusive luxury e-commerce site 11 Honoré will open a pop-in space within The Curated NYC, the multibrand boutique curated by Christian Siriano.
The Curated NYC, at 5 West 54th Street, includes luxury women’s wear, ready-to-wear, accessories, fragrances, vintage home decor and gifts.
The 11 Honore’s pop-in will be open from Nov. 30 to Dec. 30 and will feature an array of styles in sizes 12 to 24 from designers such as Brandon Maxwell, La Ligne, Prabal Gurung, Sally LaPointe, Victor Glemaud and Zac Posen, in addition to others on the platform. Customers will also have the option to order custom Christian Siriano pieces, as well as other styles available on 11 Honoré.
Patrick Herning, founder of 11 Honoré, said, “There is truly no better brand alignment than Christian Siriano’s The Curated for our first extended pop-in.
With New York being our largest market coupled with historical event data showing us that our customer average order value triples when we engage with her in real life, there is tremendous momentum and excitement around this retail launch.”
Herning said 11 Honoré has had a lot of success with trunk shows around the country. “The duration of those events does not typically exceed a three-hour window. With this type of extended residency and more robust programming and storytelling capabilities, we are able to engage with our customer in a more authentic and meaningful way,” he said.
He also believes the pop-in experience could signal a need for his own store.
“The data that we receive from the 11 Honoré pop-in at The Curated will further validate our hypothesis that a more permanent retail strategy is on the horizon. Most likely, sooner than we think,” he added.