WWD Digital Daily

Ted Baker Owner Accused of Inappropri­ateness, Shares Sink

- BY SAMANTHA CONTI

LONDON — Shares in British high street retailer Ted Baker closed down 15.1 percent to 15.50 pounds on the London Stock Exchange Monday, following a media report over the weekend that female employees want founder Ray Kelvin to keep his hands off them.

The stock price spiraled down after The Sunday Times of London published a story saying female staff at the fashion brand were fed up with “forced hugging,” inappropri­ate physical contact and sexually charged comments from Kelvin, who continues to run the company he founded in 1988.

Staff have started a petition for the behavior to stop, the paper said, and have called for the formation of an external body to hear their complaints. They accuse Ted Baker’s internal h.r. staff of failing to address workplace complaints.

In a statement responding to the allegation­s, Ted Baker said it has “always placed great importance on the company’s culture and owes everything to the commitment of our people. It is critically important to us that every member of our staff feels valued and respected at work.”

The company went on to say that Kelvin “greets many people he meets with a hug, be it a shareholde­r, investor, supplier, partner, customer or colleague. Hugs have become part of Ted Baker’s culture, but are absolutely not insisted upon.

“Having very recently been made aware of the petition, we are now in dialogue with [staff] to understand the details and nature of the claims,” it added.

The company said it has “clear and robust” h.r. policies in place to provide employees with a wide range of reporting options for any issues that they might encounter. Ted Baker said it’s taking the claims seriously and will ensure that a

Female workers at the retailer are petitionin­g for founder Ray Kelvin to quit hugging and touching them.

thorough independen­t investigat­ion is carried out.

In the first half ended Aug. 11, the company reported a 3.5 percent increase in group revenues to 306 million pounds. Ted Baker distribute­s across five continents via its own retail stores, wholesale and licensing. Nordstrom and Bloomingda­le’s both carry the collection­s.

It has 544 stores, concession­s and outlets worldwide and offers merchandis­e ranging from men’s and women’s wear to accessorie­s, children’s wear and items for

 ??  ?? A look from the most recent Ted Baker campaign.
A look from the most recent Ted Baker campaign.

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