True Color

WWD Digital Daily - - Fashion Scoops - — KALI HAYS

Pink is not Carine Roit­feld's usual color, but a new cal­en­dar to ben­e­fit Estée Lauder's breast cancer foun­da­tion has led her to come around.

“I'm a woman who likes black,” Roit­feld said, speak­ing in ac­cented English from her home of Paris. “The idea of pink, I re­ally like it. It's a little bit changed in my life — now when you go to my bath­room there's some flow­ers, my sheets there's a flower, very light pink and light pur­ple. Be­fore it was just white, you know, so I think with age I'm a little more soft, let's say, and I like it.”

She also has some­thing of an es­o­teric soft spot for cal­en­dars, work­ing on many over the years and even dur­ing her ten­ure as editor in chief of Vogue Paris, so col­lab­o­rat­ing with Estée Lauder for a 2019 cal­en­dar from her CR Fashion Book, all sales pro­ceeds of which will go di­rectly to the Breast Cancer Re­search Foun­da­tion, was an easy choice.

“I don't know why I love [cal­en­dars],” Roit­feld won­dered. “I like the idea to have 12 months, 12 dif­fer­ent girls, the sea­sons...I love beauty in gen­eral, so it's a good ex­er­cise for my ad­dic­tion to beau­ti­ful women.”

For Estée Lauder, cre­at­ing a phys­i­cal cal­en­dar in the age of In­sta­gram will al­low the images (and hope­fully the mes­sage of cancer re­search) “to be ap­pre­ci­ated over time,” ac­cord­ing to Stephane de la Faverie, the com­pany's global brand pres­i­dent.

“The fashion and beauty in­dus­tries have pow­er­ful global reach and in­flu­ence,” de la Faverie added. “We have the op­por­tu­nity to be a lead­ing voice in women's causes and in­spire mean­ing­ful ac­tion.” He also noted that the pink rib­bon, nw used to world over to sym­bol­ize breast cancer aware­ness and part of the in­spi­ra­tion for the cal­en­dar, was co-cre­ated by Eve­lyn Lauder, the late wife of Estée Lauder chair­man emer­i­tus Leonard Lauder.

But don't ex­pect to see too much of the women in the cal­en­dar, which in­clude high­pro­file names like El­iz­a­beth Hur­ley, Car­olyn Mur­phy, Kar­lie Kloss, Fei Fei Sun, Hi­lary Rhoda and Joan Smalls. Roit­feld may be known for push­ing ed­i­to­rial bound­aries when it comes to nu­dity (this is the woman who styled for Tom Ford's Gucci in the Nineties and made bare breasts some­thing of a French Vogue hall­mark), but she's changed her mind a bit there, too.

“[The cal­en­dar] is very sug­ges­tive, but never vul­gar, it's not too much,” Roit­feld said. “I think now, be­cause I've be­come more wise with my big age, it's my way of think­ing, too, that fig­ur­ing is enough — you don't have to show ev­ery­thing.”

No mat­ter her evo­lu­tion, Roit­feld brought her typ­i­cal sense of artistry to the project, imag­in­ing the women as flow­ers, from makeup to ac­ces­sories (all of the flow­ers on set were also real), and urg­ing Mario Sor­renti, who took all of the pho­to­graphs and whom she calls “a great artist,” to think of the emo­tions that come through still life paint­ings of flow­ers.

“I love work­ing with her,” Sor­renti said in a note. “She is such an in­cred­i­ble tal­ent. When she asked me if I would be in­ter­ested in be­ing part of this, I told her it would be an honor to do it and to help raise aware­ness for such an im­por­tant cause.”

The cause of breast cancer is one that is close to Roit­feld, too, not just be­cause it can af­fect all women, but be­cause it did af­fect her mother and has a good chance of af­fect­ing her, her daugh­ter and her grand­daugh­ter. But her grand­daugh­ter also loves pink and Roit­feld joked that she does “ev­ery­thing to please her.”

“When she sees the cal­en­dar,” Roit­feld said, “she's go­ing to be jeal­ous be­cause there are so many flow­ers.”

El­iz­a­beth Hur­ley shot by Mario Sor­renti for Carine Roit­feld’s breast cancer re­search cal­en­dar with Es­tee Lauder.

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