SWIMWEAR A S S O C I AT I O N
Beach-bound buyers can revel in anticipation of SwimShow, the largest swimwear trade show in the world, which will unveil the latest trends and collections in swimwear at its annual event in July 2019. The show will take place at the Miami Beach Convention Center, held by the Swimwear Association of Florida.
SwimShow spans swimwear for women, men and children, as well as resortwear, beachwear, lifestyle, activewear and accessory collections. As the largest swimwear trade show in the world, SwimShow showcased more than 2,500 curated lines, 7,500-plus brands and approximately 3,000 buyers this year, hailing from 60 different countries.
The show was initially launched as a special event in Miami to help connect key swimwear industry players — and today, SwimShow has decades of trade events under its belt. SwimShow gives visitors first access to swim, beach and lifestyle products “planned and executed with the utmost needs of swimwear buyers and lovers in mind,” show organizers said. Featured brands at SwimShow include Bluette, Helen Kaminski, Juicy Couture, L'Space by Monica Wise, Luli Fama, Muche & Muchette, Nicole Miller, Queen Moda, Sea Level, Soleil Toujours, Sunday Saint-Tropez, Thaikila, Vitamin A and Wet Leopard, among many others.
Buyers can expect VIP amenities and exclusive access to emerging boutique brands across product categories such as swimwear, resort, beachwear, lifestyle, activewear and accessories. And a handpicked selection for eventgoers called “The Collection” was introduced in 2016, which aims to help identify notable emerging boutique brands and highlight distinguished swimwear industry brands. The Collection segment also offers VIP amenities such as champagne butler service and a lounge area.
Judy Stein, director of SwimShow, said “At SwimShow, buyers get the best of both worlds, having the opportunity to view the most exciting collections from emerging designers, as well as the most important established brands. Our show has become part of the fabric of the swimwear industry, consistently attracting premier brands and buyers.”