Marc Jacobs is introducing a new label for pre-fall 2019.
WWD first reported on Nov. 21 that, as part of the new strategy developing under chief executive officer Eric Marechalle, the collection will be divided into two distinct parts, Runway, and a more democratically priced component, which WWD has learned will be called The Marc Jacobs, just like Jacobs' personal Instagram handle. Its first season is pre-fall 2019, which is currently in market for retailers but under embargo for press.
WWD obtained an image from the look book/campaign that will accompany the collection, which depicts a pair of androgynous-looking twins wearing colorful rugby striped sweaters, wide-leg corduroy pants, sunglasses, charm necklaces and longer necklaces that look like coiled phone cords. Asked about the image, a spokesperson for the company would confirm only that this is indeed the campaign for the “The” collection, as it's known internally, and that Jacobs hired Lotta Volkova, the Russian stylist known for her work with Demna Gvasalia on Vetements and Balenciaga (Jacobs is an avid fan of Gvasalia's work), for the look book, which was shot by Hugo Scott, a key member of Jacobs' in-house creative team. According to the rep, more images will be published in May.
Jacobs is having a very busy end-of-year. The muchanticipated Grunge Redux collection of his famous 1993 grunge collection for Perry
Ellis hit stores last month, in conjunction with the opening of a massive Marc Jacobs store on Madison Avenue. It opened the day before Thanksgiving but was celebrated Monday night with a party hosted by Jacobs, Sofia Coppola and Katie Grand.
— JESSICA IREDALE way to celebrate our 50th anniversary than to join forces with the authority in British fashion,” said Graham Cutler, cofounder of Cutler and Gross.
Paul Smith said aim is to grow and strengthen its position in the luxury eyewear market. There will be an emphasis on distribution through premium opticians and eyewear stores and a particular focus on optical frames, though sunglasses will also be featured.
All frames will be made by hand at Cutler and Gross' own factory in northern Italy, and fitted with lenses supplied by Dalloz Creations, the French sunlens manufacturer for the high-end market. Optical prices range from $310 to $340 while sunglasses range from $330 to $360.
The first collection under the new license will feature a combination of metal and acetate frames in classic shapes, with subtle details that echo Smith's colors and tailoring. The frames will launch at the optical trade fair Mido in Milan from Feb. 23 to 25 and will then be sold at Paul Smith and Cutler and Gross outlets and a selection of premium stores and opticians globally.
Smith, who was close friends with the late cofounder Tony Gross, said he'd always admired the brand: “The attention to detail and expertise that Tony practiced is still absolutely central to the work the company are doing today. I'm delighted to be collaborating with Cutler and Gross and look forward to an exciting and creative future.”
— FIONA MA
Paul Smith and Cutler and Gross will collaborateon eyewear.A ring design byLladro.