The One

WWD Digital Daily - - Fashion Scoops -

Marc Ja­cobs is in­tro­duc­ing a new la­bel for pre-fall 2019.

WWD first re­ported on Nov. 21 that, as part of the new strat­egy de­vel­op­ing un­der chief ex­ec­u­tive of­fi­cer Eric Marechalle, the col­lec­tion will be di­vided into two dis­tinct parts, Run­way, and a more demo­crat­i­cally priced com­po­nent, which WWD has learned will be called The Marc Ja­cobs, just like Ja­cobs' per­sonal In­sta­gram han­dle. Its first sea­son is pre-fall 2019, which is cur­rently in mar­ket for re­tail­ers but un­der em­bargo for press.

WWD ob­tained an im­age from the look book/cam­paign that will ac­com­pany the col­lec­tion, which de­picts a pair of an­drog­y­nous-look­ing twins wear­ing col­or­ful rugby striped sweaters, wide-leg cor­duroy pants, sun­glasses, charm neck­laces and longer neck­laces that look like coiled phone cords. Asked about the im­age, a spokesper­son for the com­pany would con­firm only that this is in­deed the cam­paign for the “The” col­lec­tion, as it's known in­ter­nally, and that Ja­cobs hired Lotta Volkova, the Rus­sian stylist known for her work with Demna Gvasalia on Vete­ments and Ba­len­ci­aga (Ja­cobs is an avid fan of Gvasalia's work), for the look book, which was shot by Hugo Scott, a key mem­ber of Ja­cobs' in-house creative team. Ac­cord­ing to the rep, more images will be pub­lished in May.

Ja­cobs is hav­ing a very busy end-of-year. The muchan­tic­i­pated Grunge Re­dux col­lec­tion of his fa­mous 1993 grunge col­lec­tion for Perry

El­lis hit stores last month, in con­junc­tion with the open­ing of a mas­sive Marc Ja­cobs store on Madison Av­enue. It opened the day be­fore Thanks­giv­ing but was cel­e­brated Mon­day night with a party hosted by Ja­cobs, Sofia Cop­pola and Katie Grand.

— JES­SICA IREDALE way to cel­e­brate our 50th an­niver­sary than to join forces with the author­ity in Bri­tish fash­ion,” said Graham Cut­ler, co­founder of Cut­ler and Gross.

Paul Smith said aim is to grow and strengthen its po­si­tion in the lux­ury eye­wear mar­ket. There will be an em­pha­sis on dis­tri­bu­tion through pre­mium op­ti­cians and eye­wear stores and a par­tic­u­lar focus on op­ti­cal frames, though sun­glasses will also be fea­tured.

All frames will be made by hand at Cut­ler and Gross' own fac­tory in north­ern Italy, and fit­ted with lenses sup­plied by Dal­loz Cre­ations, the French sun­lens man­u­fac­turer for the high-end mar­ket. Op­ti­cal prices range from $310 to $340 while sun­glasses range from $330 to $360.

The first col­lec­tion un­der the new li­cense will fea­ture a com­bi­na­tion of metal and ac­etate frames in clas­sic shapes, with sub­tle de­tails that echo Smith's col­ors and tai­lor­ing. The frames will launch at the op­ti­cal trade fair Mido in Mi­lan from Feb. 23 to 25 and will then be sold at Paul Smith and Cut­ler and Gross out­lets and a se­lec­tion of pre­mium stores and op­ti­cians glob­ally.

Smith, who was close friends with the late co­founder Tony Gross, said he'd al­ways ad­mired the brand: “The at­ten­tion to de­tail and ex­per­tise that Tony prac­ticed is still ab­so­lutely cen­tral to the work the com­pany are do­ing to­day. I'm de­lighted to be col­lab­o­rat­ing with Cut­ler and Gross and look for­ward to an ex­cit­ing and creative fu­ture.”

— FIONA MA

Paul Smith and Cut­ler and Gross will col­lab­o­rateon eye­wear.A ring de­sign byLladro.

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