Lafayette 148 Taps Liz Fraser as Pres­i­dent

WWD Digital Daily - - Fashion Scoops - BY LISA LOCK­WOOD

Liz Fraser has been named pres­i­dent of Lafayette 148, a new post. She will be re­spon­si­ble for global sales and mar­ket­ing, as well as de­sign and mer­chan­dis­ing, for ap­parel and ac­ces­sories.

Fraser joined Lafayette 148 ear­lier this year as a strate­gic busi­ness ad­viser. She will re­port to Deirdre Quinn, co­founder and chief ex­ec­u­tive of­fi­cer.

Ear­lier, Fraser had been ceo of Anne Klein, prior to which she was pres­i­dent of Marc by Marc Ja­cobs, where she was an ex­ec­u­tive mem­ber of the launch team that built the busi­ness into a mul­ti­chan­nel, mul­ti­cat­e­gory global life­style brand with more than $1 bil­lion in re­tail sales.

Fraser's ap­point­ment at Lafayette

148 comes at a time of rapid global ex­pan­sion for the brand, which has ex­pe­ri­enced dou­ble- digit sales growth over the last sev­eral years across its whole­sale, di­rect and re­tail chan­nels. With four store open­ings this year, Lafayette 148 op­er­ates 21 free­stand­ing bou­tiques in the U. S. and Asia, with ad­di­tional lo­ca­tions slated to open next year. Fraser is ex­pected to play a key role as the com­pany con­tin­ues to evolve into a mul­ti­cat­e­gory life­style brand.

“It's an in­cred­i­bly ex­cit­ing time for us,” said Quinn. “In 2018 alone, we've built a state-of-the-art cor­po­rate head­quar­ters in the Brook­lyn Navy Yard, launched e-com­merce in China on the Tmall Lux­ury Pavil­ion and un­der­gone a full-scale creative trans­for­ma­tion, in­clud­ing the launch of our new dig­i­tal flag­ship. As the de­mands of my role have ex­panded, I've been search­ing for a full-time strate­gic part­ner to join me in the devel­op­ment of our place in this in­dus­try and the world at large while driving vi­sion, strat­egy and pro­vid­ing day-to-day lead­er­ship.”

Quinn added, “Liz and I grew up in the in­dus­try to­gether, and I've long ad­mired her lead­er­ship style, busi­ness savvy and pro­fes­sional tem­per­a­ment. She's be­come a crit­i­cal part­ner to me in her role as strate­gic ad­viser, and I couldn't be more ex­cited about our fu­ture to­gether.”

Ear­lier she had been chief ex­ec­u­tive of­fi­cer of Anne Klein and pres­i­dent of Marc by Marc Ja­cobs.

Liz Fraser

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