Chopard Parfums Delivers Its Priciest Scent Yet
LONDON — Chopard’s new fragrance
Rose de Caroline is red and gold and green all over, and marks the jeweler’s latest move to become a sustainable and environmentally conscious brand.
Created by master perfumer Alberto Morillas for Caroline Scheufele,
Chopard’s artistic director and co-president, the rose-based juice is the latest addition to Chopard Parfums’ Haute Parfumerie collection, which launched last year with natural, ethical and sustainable aspirations in keeping with Chopard’s overall mission.
The single fragrance launched exclusively at Harrods this week. It comes in the wake of Gardens of Paradise, a collection of four fragrances created by Morillas and inspired by Arabian gardens, which launched in February.
Rose de Caroline is also Chopard’s most expensive juice, costing 550 euros for
100 ml, compared with the Gardens of Paradise scents, which are priced at 275 euros for 100 ml.
Gardens of Paradise and Rose de Caroline boast one of the highest percentages of pure, natural ingredients of any perfumes on the market.
Chopard’s fragrance production is meant to dovetail with its jewelry one, and the aim is to work and source ethically and eliminate waste. During an interview at Claridge’s, Chopard’s chief executive officer Patrizio Stella said the jewelry, watches and fragrances are all on the same journey: “There is one Chopard, one brand, one customer, and our goal is to be ethical and sustainable.”
Rose de Caroline is made from a rare Bulgarian Rose essential oil and from Rose Centifolia absolute, a flower created by the Dutch in the 17th century that has been cultivated in France since the 19th century.
During the same interview, Morillas said the new fragrance is a tribute “to the majestic flower that Caroline loves so much,” adding that the new perfume contains both natural and synthetic molecules, all of which are biodegradable.
He described the fragrance as “unique,” impossible to copy, and inspired by Scheufele’s character and her rose garden at home. The bottle is shaped like a gemstone and the cap echoes the shape of the Palme d’Or, the highest prize that’s awarded at the Cannes Film Festival.
The delicate, palm-shaped award was redesigned by Scheufele in 1998.
The juice also contains cardamom from Guatemala, patchouli from Indonesia and vanille bourbon from Madagascar. Cinnamon essential oil, cypriol essential oil and Chinese cedar essential oil are also in the mix. Earlier this year, Stella told WWD that Chopard wants to create “luxurious, uncomplicated fragrances, where you can immediately smell what the core of the fragrance is. Simplicity is the true meaning of luxury.”
Chopard and Morillas worked with the Swiss fragrance and flavor company Firmenich, and specifically with the latter’s Naturals Together sustainability program. Naturals Together was created in 2014
Rose de Caroline is strong, ethically sourced and inspired by the garden.
and aims to bring together top suppliers, artisans and natural ingredients.
As part of that program, the fragrance manufacturer partners with growers and local communities to ensure that people work year-round — not just seasonally. Rose de Caroline’s red-and-gold packaging is all FSC (Forest Stewardship Council)approved, with no artificial dyes.
Since July, all of the gold used by Chopard for watches and jewelry is
100 percent ethical and obtained from artisanal mining operations, members of the Swiss Better Gold Association (SBGA) and other qualified organizations.
“I think true luxury should be transparent and sustainable, and we should be proud about the products that we sell,” Scheufele told WWD’s Global
Working Group accessed more than 350 serums and essences to gauge their safety.
The most expensive K-beauty serums and essences are not necessarily the least toxic. That’s according to a new report from the Environmental Working Group that took a deep dive into safety of ingredients of more than 350 products in the booming category.
Sales of K-beauty products soared more than 300 percent over the past two years, according to Slice Intelligence. Many consumers flock to K-beauty associating it with clean ingredients.
“Consumers are lost in the marketing and under the impression that serums and essences are simplistic formulations made with natural ingredients. This is rarely the case though, and many of these formulations contain several synthetic and harmful ingredients so consumers need to be cautious with all product types,” said Catie Wiggy, director of product development and brand management for MyChelle Dermaceuticals, an EWG-verified brand.
Indeed, the EWG’s assessment found some contain potentially hazardous ingredients, including parabens and phthalates. Almost a quarter of the products examined also contained fermented ingredients untested in personal care.
EWG tapped its Skin Deep database, which rates products and their ingredients with a score of one for lowest hazard to 10 for highest, as a yardstick. “About 40 percent [of the serums and essences] fell in the green range, meaning they had a low hazard,” said Kali Rauhe, associate database analyst for EWG. Promising news is that fewer than 10 percent scored in the red zone.
A handful of those were the popular high-end items like La Mer’s Genaissance de La Mer The Serum Essence or Clé de Peau Beauté Energizing Essence. “We often hear consumers assume that because something is more expensive it somehow has healthier ingredients. The highest in this [study] was $640 and the average price is $50 per fluid ounce,” said Nneka Leiba, director of Healthy Living Science for EWG. Cross-checking prices per fluid ounce with the levels of toxicity, EWG found price doesn’t always equate to less toxic. In fact, some of the products the organization identified as the Best Bets, such as Red Earth Deep Dive Thirst Quenching Water Essence and The Ordinary’s Alpha Arbutin 2 percent+HA, retail for under $20.
“If think this shows you can make products that meet EWG standards, are safe and affordable. Price is not an indicator of product safety,” Leiba said.
Chopard’s new Rose de Caroline fragrance.