Chopard Par­fums De­liv­ers Its Prici­est Scent Yet


LON­DON — Chopard’s new fra­grance

Rose de Caro­line is red and gold and green all over, and marks the jew­eler’s lat­est move to be­come a sus­tain­able and en­vi­ron­men­tally con­scious brand.

Cre­ated by mas­ter per­fumer Al­berto Mo­ril­las for Caro­line Scheufele,

Chopard’s artis­tic di­rec­tor and co-pres­i­dent, the rose-based juice is the lat­est ad­di­tion to Chopard Par­fums’ Haute Par­fumerie col­lec­tion, which launched last year with nat­u­ral, eth­i­cal and sus­tain­able as­pi­ra­tions in keep­ing with Chopard’s over­all mis­sion.

The sin­gle fra­grance launched ex­clu­sively at Har­rods this week. It comes in the wake of Gar­dens of Par­adise, a col­lec­tion of four fra­grances cre­ated by Mo­ril­las and in­spired by Ara­bian gar­dens, which launched in Fe­bru­ary.

Rose de Caro­line is also Chopard’s most ex­pen­sive juice, cost­ing 550 eu­ros for

100 ml, com­pared with the Gar­dens of Par­adise scents, which are priced at 275 eu­ros for 100 ml.

Gar­dens of Par­adise and Rose de Caro­line boast one of the high­est per­cent­ages of pure, nat­u­ral in­gre­di­ents of any per­fumes on the mar­ket.

Chopard’s fra­grance pro­duc­tion is meant to dove­tail with its jew­elry one, and the aim is to work and source eth­i­cally and elim­i­nate waste. Dur­ing an in­ter­view at Clar­idge’s, Chopard’s chief ex­ec­u­tive of­fi­cer Pa­trizio Stella said the jew­elry, watches and fra­grances are all on the same jour­ney: “There is one Chopard, one brand, one cus­tomer, and our goal is to be eth­i­cal and sus­tain­able.”

Rose de Caro­line is made from a rare Bul­gar­ian Rose es­sen­tial oil and from Rose Cen­tifo­lia ab­so­lute, a flower cre­ated by the Dutch in the 17th cen­tury that has been cul­ti­vated in France since the 19th cen­tury.

Dur­ing the same in­ter­view, Mo­ril­las said the new fra­grance is a tribute “to the ma­jes­tic flower that Caro­line loves so much,” adding that the new per­fume con­tains both nat­u­ral and syn­thetic mol­e­cules, all of which are biodegrad­able.

He de­scribed the fra­grance as “unique,” im­pos­si­ble to copy, and in­spired by Scheufele’s char­ac­ter and her rose gar­den at home. The bot­tle is shaped like a gem­stone and the cap echoes the shape of the Palme d’Or, the high­est prize that’s awarded at the Cannes Film Fes­ti­val.

The del­i­cate, palm-shaped award was re­designed by Scheufele in 1998.

The juice also con­tains car­damom from Gu­atemala, patchouli from In­done­sia and vanille bour­bon from Mada­gas­car. Cin­na­mon es­sen­tial oil, cypriol es­sen­tial oil and Chi­nese cedar es­sen­tial oil are also in the mix. Ear­lier this year, Stella told WWD that Chopard wants to cre­ate “lux­u­ri­ous, un­com­pli­cated fra­grances, where you can im­me­di­ately smell what the core of the fra­grance is. Sim­plic­ity is the true mean­ing of lux­ury.”

Chopard and Mo­ril­las worked with the Swiss fra­grance and fla­vor com­pany Fir­menich, and specif­i­cally with the lat­ter’s Nat­u­rals To­gether sus­tain­abil­ity pro­gram. Nat­u­rals To­gether was cre­ated in 2014

Rose de Caro­line is strong, eth­i­cally sourced and in­spired by the gar­den.

and aims to bring to­gether top sup­pli­ers, ar­ti­sans and nat­u­ral in­gre­di­ents.

As part of that pro­gram, the fra­grance man­u­fac­turer part­ners with grow­ers and lo­cal com­mu­ni­ties to en­sure that peo­ple work year-round — not just sea­son­ally. Rose de Caro­line’s red-and-gold pack­ag­ing is all FSC (For­est Ste­ward­ship Coun­cil)ap­proved, with no ar­ti­fi­cial dyes.

Since July, all of the gold used by Chopard for watches and jew­elry is

100 per­cent eth­i­cal and ob­tained from ar­ti­sanal min­ing op­er­a­tions, mem­bers of the Swiss Bet­ter Gold As­so­ci­a­tion (SBGA) and other qual­i­fied or­ga­ni­za­tions.

“I think true lux­ury should be trans­par­ent and sus­tain­able, and we should be proud about the prod­ucts that we sell,” Scheufele told WWD’s Global

The En­vi­ron­men­tal

Work­ing Group ac­cessed more than 350 serums and essences to gauge their safety.

The most ex­pen­sive K-beauty serums and essences are not nec­es­sar­ily the least toxic. That’s ac­cord­ing to a new re­port from the En­vi­ron­men­tal Work­ing Group that took a deep dive into safety of in­gre­di­ents of more than 350 prod­ucts in the boom­ing cat­e­gory.

Sales of K-beauty prod­ucts soared more than 300 per­cent over the past two years, ac­cord­ing to Slice In­tel­li­gence. Many con­sumers flock to K-beauty as­so­ci­at­ing it with clean in­gre­di­ents.

“Con­sumers are lost in the mar­ket­ing and un­der the im­pres­sion that serums and essences are sim­plis­tic for­mu­la­tions made with nat­u­ral in­gre­di­ents. This is rarely the case though, and many of these for­mu­la­tions con­tain sev­eral syn­thetic and harm­ful in­gre­di­ents so con­sumers need to be cau­tious with all prod­uct types,” said Catie Wiggy, di­rec­tor of prod­uct de­vel­op­ment and brand man­age­ment for MyChelle Der­ma­ceu­ti­cals, an EWG-ver­i­fied brand.

In­deed, the EWG’s as­sess­ment found some con­tain po­ten­tially haz­ardous in­gre­di­ents, in­clud­ing parabens and ph­tha­lates. Al­most a quar­ter of the prod­ucts ex­am­ined also con­tained fer­mented in­gre­di­ents untested in per­sonal care.

EWG tapped its Skin Deep data­base, which rates prod­ucts and their in­gre­di­ents with a score of one for low­est haz­ard to 10 for high­est, as a yard­stick. “About 40 per­cent [of the serums and essences] fell in the green range, mean­ing they had a low haz­ard,” said Kali Rauhe, as­so­ciate data­base an­a­lyst for EWG. Promis­ing news is that fewer than 10 per­cent scored in the red zone.

A hand­ful of those were the pop­u­lar high-end items like La Mer’s Ge­nais­sance de La Mer The Serum Essence or Clé de Peau Beauté En­er­giz­ing Essence. “We of­ten hear con­sumers as­sume that be­cause some­thing is more ex­pen­sive it some­how has health­ier in­gre­di­ents. The high­est in this [study] was $640 and the av­er­age price is $50 per fluid ounce,” said Nneka Leiba, di­rec­tor of Healthy Liv­ing Science for EWG. Cross-check­ing prices per fluid ounce with the lev­els of tox­i­c­ity, EWG found price doesn’t al­ways equate to less toxic. In fact, some of the prod­ucts the or­ga­ni­za­tion iden­ti­fied as the Best Bets, such as Red Earth Deep Dive Thirst Quench­ing Wa­ter Essence and The Or­di­nary’s Al­pha Ar­butin 2 per­cent+HA, re­tail for un­der $20.

“If think this shows you can make prod­ucts that meet EWG stan­dards, are safe and af­ford­able. Price is not an in­di­ca­tor of prod­uct safety,” Leiba said.

Chopard’s new Rose de Caro­line fra­grance.

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