Viva Vivi­enne

WWD Digital Daily - - The Reviews -

The Bri­tish Fash­ion Coun­cil is sa­lut­ing Vivi­enne West­wood for her long­stand­ing ef­forts to get peo­ple to buy less and to think about the en­vi­ron­ment more.

At the Fash­ion Awards on Dec. 10, the BFC will hand West­wood the Swarovski Award for Pos­i­tive Change, ac­knowl­edg­ing her con­tin­ued work to shift con­sumer at­ti­tudes and spear­head en­vi­ron­men­tal aware­ness through her work in the fash­ion in­dus­try.

“Dame Vivi­enne West­wood will be rec­og­nized for be­ing a cam­paigner for change through­out her ca­reer. She has led the way cham­pi­oning hu­man­i­tar­ian and en­vi­ron­men­tal is­sues, and her most re­cent cam­paign has led more busi­nesses in the fash­ion in­dus­try in the U.K. to switch to green en­ergy,” said Caro­line Rush, the BFC’s chief ex­ec­u­tive of­fi­cer.

Nadja Swarovski added that the award, whose past re­cip­i­ents in­clude the late Vogue Italia ed­i­tor Franca Soz­zani and Dior cre­ative di­rec­tor Maria Grazia Chi­uri, is part of Swarovski’s wider ef­forts to pro­mote a sus­tain­able fu­ture.

The com­pany, which has also been tak­ing part in the sus­tain­abil­ity con­ver­sa­tion with a new fine jew­elry line cre­ated with cul­tured di­a­monds and re­cy­cled gold, is the BFC’s main part­ner on the event and has pledged a 300,000 pounds do­na­tion to the BFC ed­u­ca­tion fund, ahead of the awards

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