A Long Time

WWD Digital Daily - - Fashion Scoops -

Stan Smith has signed a life­long deal with Adi­das Orig­i­nals.

The ten­nis leg­end orig­i­nally part­nered with the brand in

1973 to pro­mote a white leather ten­nis shoe with a green heel tab and per­fo­rated three stripes. The shoe was orig­i­nally backed by French ten­nis player Robert Hail­let in 1965, but af­ter he re­tired Adi­das signed a five-year deal with Smith whose agent ne­go­ti­ated to have an il­lus­tra­tion of his face on the tab.

Through­out the years, the shoe be­came prom­i­nent in pop cul­ture and up un­til 2005 Smith re­ceived a flat fee each year from Adi­das be­fore his agent ne­go­ti­ated roy­al­ties on each sneaker sold. By 2011, the sil­hou­ette gained fa­vor in the fash­ion world when Phoebe Philo, the for­mer creative di­rec­tor at Ce­line, wore the sneak­ers on the run­way. In an at­tempt to re­po­si­tion the sneaker, which was still mostly sold at ath­letic stores, Adi­das stopped pro­duc­tion on the shoe in 2012 and 2013 and rere­leased it to the mar­ket in 2014. Now, the shoe comes in sev­eral it­er­a­tions and it has be­come one of the brand's best-sell­ing sneak­ers.

Ac­cord­ing to Tor­ben Schu­macher, gen­eral man­ager of Adi­das Orig­i­nals and Style, this life­time part­ner­ship, which fol­lows the re­lease of Smith's Riz­zoli book ti­tled, “Stan Smith: Some Peo­ple Think I'm a Shoe!” marks the com­pany's com­mit­ment to the sneaker.

“The Stan Smith is one of our most iconic and rec­og­niz­able clas­sic white leather sneaker styles,” said Schu­macher. “Its time­less de­sign has tran­scended gen­er­a­tions. The sneaker has been an in­te­gral part of the Orig­i­nals his­tory and will con­tinue to have a last­ing im­pact in the years to come.”

Nike signed a life­time deal with LeBron James and Grant Hill re­cently inked a life­time deal with Fila. The Stan Smith and Adi­das part­ner­ship will be cel­e­brated with the re­lease of a sneaker named #StanSmithFor­ever that honors the shoe's orig­i­nal de­sign. It will be avail­able to pur­chase on Dec. 8. — ARIA HUGHES

Watches by Un­done.

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