L’Oréal De­buts Skin pH Sen­sor at CES

WWD Digital Daily - - News - BY ELLEN THOMAS

L’Oréal on Sun­day un­veiled a pro­to­type of its lat­est beauty tech in­no­va­tion, a wear­able sen­sor and com­pan­ion app that mea­sures the skin’s pH lev­els.

My Skin Track pH by La Roche-Posay was jointly de­vel­oped by the French der­ma­to­log­i­cal skin-care brand and the L’Oréal Tech­nol­ogy In­cu­ba­tor. The wear­able sen­sor — a first of its kind — was named a “Best of In­no­va­tion” win­ner in the Wear­able Tech­nol­ogy Prod­ucts cat­e­gory at CES in Las Ve­gas.

“The sci­en­tific and med­i­cal com­mu­ni­ties have long known the link be­tween skin pH lev­els and com­mon skin con­cerns that mil­lions of peo­ple ex­pe­ri­ence ev­ery day,” said Guive Balooch, global vice pres­i­dent of the L’Oréal Tech­nol­ogy In­cu­ba­tor, an arm of L’Oréal’s Re­search & In­no­va­tion di­vi­sion. “Our goal is to use this ad­vanced tech­nol­ogy to em­power con­sumers with mean­ing­ful in­for­ma­tion about the un­der­ly­ing con­di­tion of their skin, so that they can find the prod­ucts that are right for their in­di­vid­ual needs. At L’Oréal, we know that health is the fu­ture of beauty and we are com­mit­ted to lev­er­ag­ing tech­nol­ogy to bring pow­er­ful in­sights and so­lu­tions to our health-con­scious con­sumers.”

The sen­sor is de­signed to be worn on the in­ner arm for 15 min­utes. Once it changes color, the wearer can open the My Skin Track pH app and take pho­to­graph the sen­sor, af­ter which the app will an­a­lyze the wearer’s pH level and sweat loss to

My Skin Track pH by La RochePosay mea­sures skin’s pH lev­els and makes cus­tom­ized prod­uct rec­om­men­da­tions.

as­sess skin health and make cus­tom­ized La Roche-Posay prod­uct rec­om­men­da­tions to care for skin and bal­ance pH.

Ul­ti­mately, L’Oréal hopes to re­lease the sen­sor and app as a con­sumer-fac­ing prod­uct, but for now it also serves as an ex­er­cise in re­search and de­vel­op­ment for the French beauty gi­ant to learn from.

La Roche-Posay der­ma­tol­o­gist Dr. Thomas Luger said, “PH is a lead­ing in­di­ca­tor of skin health. It is some­thing my pa­tients ask about, but un­til now it has been very chal­leng­ing to mea­sure skin pH out­side of a clin­i­cal set­ting. This tool has the po­ten­tial to in­spire con­sumers to adopt health­ier skin-care habits and em­power med­i­cal pro­fes­sion­als with an en­tirely new way to rec­om­mend skin-care reg­i­mens.”

My Skin TrackpH by La Roche-Posay.

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