WWD Digital Daily - - The Reviews - Sa­man­tha Conti

James Long has been hav­ing a ball tear­ing through Ice­berg’s archives and mix­ing up the brand’s Lego-bright, wacky Eight­ies knits with his own Bri­tish aes­thetic. This sea­son he spliced punk and gi­ant puffers with Mickey Mouse, Ital­ian tai­lor­ing and ski­wear to great ef­fect.

“It’s sort of punk-y moun­tain, go­ing from Milan to visit the punks in the moun­tains,” said Long, his neck glit­ter­ing with long gold chains. He was also in­spired by the fash­ion crazes and crosspol­li­na­tion that hap­pened when English foot­ball fans trav­eled to Italy for soc­cer games in the Eight­ies – and came back show­ing off all their bright cloth­ing.

The re­sult was a happy mash-up of knits with bright zigzags, ab­stract snowflakes or Mickey Mouse’s ears picked out in se­quins and big, bright Ice­berg lo­gos that were slapped across zip-front hood­ies or around the sleeves of black bombers and long ny­lon jack­ets. Kilts came with flashes of bright logo prints in be­tween in the red tar­tan.

Long also sent out a snazzy lineup of tai­lored out­er­wear, in­clud­ing a plas­ti­cized chif­fon logo trench from the women’s pre-fall 2019 col­lec­tion, and el­e­gant wool over­coats adorned with col­or­ful Ice­berg let­ter­ing.

Bright head­bands and bul­bous ski gog­gles screamed Milan-in-St. Moritz, as did those flashy track suits in cit­rus zest shades. —


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