Kelly Row­land on Ac­tivewear, Sev­en­ties Fash­ion, Kids Clothes

WWD Digital Daily - - News - BY KARI HAMANAKA

The artist can add ac­tivewear de­signer to her reper­toire with the un­veil­ing of her col­lab­o­ra­tion with Fablet­ics.

LOS AN­GE­LES — Kelly Row­land sat leisurely on a couch, hold­ing a Star­bucks cup, just ahead of a work­out class at Ca­sita Hol­ly­wood on Wednesday.

The class was one part ac­tual work­out and one part cel­e­bra­tion in a nod to the Grammy Award-winning artist and ac­tress' cap­sule col­lec­tion with ac­tivewear brand Fablet­ics, part of El Se­gundo, Calif.-based TechStyle Fash­ion Group.

The dance-in­spired cap­sule, a mix of deep bur­gundy, dusty rose and black pieces, are aimed at be­ing ver­sa­tile enough for be­yond the gym — a move most ac­tivewear brands now pitch to con­sumers.

“I love the fact that it's a lifestyle brand and the pieces the creative team and I thought of were to help you go from day to night,” Row­land said. “I have so many days where I'll start with my work­outs and I get a call ‘Oh, you have a meet­ing at this time' and I know I have some­thing else to do and can't get back home. I know I just have to have my day run its course and they're pieces that I can just pop on. I can put my bomber over this or I'll do this. There's leg­gings we have where the cell phone pops in. It's seam­less.”

The Kelly Row­land for Fablet­ics cap­sule, which she said was de­vel­oped in a few months, is the lat­est celebrity part­ner­ship notched on the belt of TechStyle and its sis­ter di­vi­sions in JustFab, ShoeDaz­zle and FabKids. Last year saw TechStyle team with Ri­hanna on her Sav­age x Fenty lin­gerie line, in ad­di­tion to JustFab's col­lab­o­ra­tion with Jessie James Decker. Fablet­ics it­self counts Kate Hud­son as a co­founder.

The 17-piece col­lec­tion ranges from

XXS to 3X and in­cludes leg­gings, sports bras, body­suits, tops, a bomber jacket and hoodie. Kelly Row­land for Fablet­ics is be­ing sold in the com­pany's 25 stores and online site, with prices run­ning from $24.95 to $64.95.

“It's def­i­nitely ac­tivewear, but I feel like you're be­ing ac­tive all day,” Row­land said. “That's why it's im­por­tant to have the de­signs re­ally show­case that. Be­ing able to take your­self from be­ing so gym­like. There's this one top that we did, I would put that with a skirt. I think those mo­ments are im­por­tant be­cause that's how our lives work as women. That's how fast our brains are go­ing. That's how fast our days are go­ing.”

Were Row­land ever to do any­thing more on the fash­ion front, she didn't miss a beat when she said kids.

“The only other thing I would want to do in fash­ion is kids clothes,” Row­land said. “I love kids clothes. I'm ob­sessed with kids clothes. My son's closet is ridicu­lous. I live my tomboy mo­ments through him. When­ever I de­cide to have an­other child, if it's a girl, I feel so bad for her be­cause I can't wait. I just love kids clothes. See how ex­cited I am?”

Row­land out­fit­ted her son Ti­tan Jewell Wither­spoon in a vel­vet green Gucci suit for New Year's say­ing “my son was the fly­est kid in the room.”

Next month she is set to ap­pear in BET's “Amer­i­can Soul” drama se­ries where she'll play singer Gla­dys Knight. The new pro­gram proved a foray into an­other as­pect of fash­ion for Row­land.

“The fash­ion in the Sev­en­ties just laid me out. It laid me right on out,” Row­land said of the cos­tumes for the up­com­ing se­ries about “Soul Train” cre­ator Don Cor­nelius. “Be­tween the deep cuts and the hair and the makeup — ev­ery­thing was just so epic.”

Kelly Row­land for Fablet­ics is the lat­est celebrity col­lab­o­ra­tion for the ac­tivewear brand.

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