Atop Topix
Brenda Wu, the former SkinCeuticals general manager who went to Derma E as chief executive officer in August, has been appointed ceo of Topix Pharmaceuticals.
Topix acquired Derma E in May 2018, and also owns brands like Replenix, Citrix and Glycolix that are sold through the professional channel. In her new role as head of the parent company, Wu will continue to oversee operations at Derma E.
“Each business will definitely have a tailored plan because their markets and their customers are a little bit different,” Wu said. “The end consumer is also a little bit different in terms of where she's shopping for skin care today and what she's looking for.”
On the professional side, many customers already regularly consult with a skin-care