All-Star Lineup

WWD Digital Daily - - Front Page - Joelle Diderich

Louis Vuit­ton goes A-List for

its pre-fall look book.

Louis Vuit­ton has tapped an all-star cast for its pre-fall look book, ce­ment­ing a grow­ing trend for pre-col­lec­tions — tra­di­tion­ally viewed as com­mer­cial filler be­tween run­way shows — to act as ma­jor com­mu­ni­ca­tions plat­forms for lux­ury brands.

Hav­ing staged a celebrity-laden cruise show in the South of France in May, cre­ative di­rec­tor Ni­co­las Gh­esquière show­cased his pre-fall looks on 17 per­son­al­i­ties cov­er­ing a broad gen­er­a­tional swathe, with stars re­cruited from high­brow Os­car-win­ning movies and hit TV shows.

“These women em­brace the var­i­ous per­son­al­i­ties that em­body fash­ion at Louis Vuit­ton. Be they stars or new faces, all of them share the same willpower and con­fi­dence in their choices, and at the same time, re­flect the eclec­ti­cism of the fe­male iden­tity,” he said in a state­ment.

Among his most sur­pris­ing choices is trans­gen­der ac­tress Indya Moore, one of the break­out stars of Ryan Mur­phy's ac­claimed se­ries “Pose,” which was nom­i­nated for best tele­vi­sion se­ries in the drama cat­e­gory at the re­cent Golden Globes.

Gen­der am­bi­gu­ity has played a grow­ing role in Gh­esquière's aes­thetic lately — the de­signer's spring 2019 run­way fea­tured trans­gen­der and an­drog­y­nous mod­els Krow and Jes­sica “Jay” Espinosa, among oth­ers.

Moore joins friends of the brand such as Jennifer Con­nelly, Michelle Wil­liams,

Léa Sey­doux, Ali­cia Vikan­der, Ruth Negga, Laura Har­rier, Ri­ley Keough, So­phie

Turner and Doona Bae, who have all pre­vi­ously starred in Vuit­ton cam­paigns. In fact, only Emma Stone was miss­ing from the lineup.

Also on board for the pre-fall ex­trav­a­ganza were Chloë Grace Moretz; “West­world” star Thandie New­ton; Kelsey As­bille, who has played in teenage sit­coms in­clud­ing “Teen Wolf” and “Pair of Kings,” and R&B singer Kelela, whose prior fash­ion cred­its in­clude a Calvin Klein cam­paign.

Round­ing off the list were Aus­tralian ac­tress Sa­mara Weav­ing, who ap­peared in the Ama­zon minis­eries “Pic­nic at Hang­ing Rock”; Zhong Chuxi, known for her role in the Chi­nese com­ing-of-age movie “Youth,” and Thai ac­tress and model Uras­saya “Yaya” Sper­bund, who stars in the TV se­ries “The Crown Princess.”

The images, shot by Col­lier Schorr and styled by Marie-Amélie Sauvé, each fea­ture the name of the model printed on the bot­tom, in a nod to ac­tors' com­pos­ite cards.

With so much star wattage on dis­play, the clothes in­evitably played sec­ond fid­dle, though there was enough va­ri­ety in the lineup that each model ended up with a distinc­tive iden­tity. Their hair slicked back or styled into Veron­ica Lake waves, they posed in an ar­ray of flo­ral, checked and an­i­mal pat­terns in a palette of for­est tones.

Moore, sport­ing full red lips, chan­neled an aris­to­cratic vibe in a clash­ing flo­ral­pat­terned bomber jacket, tu­nic and pussy­bow blouse worn with black pants. Moretz rocked a de­con­structed quiff and a smoky eye that echoed the insets of black lace on her edgy dark flo­ral-printed dress.

“Ni­co­las is a vi­sion­ary that al­lows you to find your own iden­tity within each piece you wear of his. And you can find new facets of your per­son­al­ity within his de­signs,” Moretz noted.

True to her rep­u­ta­tion as a fash­ion risk-taker, Con­nelly — who is due to start shoot­ing the “Top Gun” se­quel “Mav­er­ick” this spring — wore a white flo­ral-print puff-sleeved capelet blouse and match­ing pants, ac­ces­sorized with a Mono­gram Duf­fle bucket bag and pointy brown boots with bulging heels.

Gh­esquière toyed with pro­por­tion, dress­ing Wil­liams in an over­size tar­tan print vest with leop­ard-print cy­cling shorts. For Bae, he opted for a so­phis­ti­cated punk vibe, lay­er­ing a checked boyfriend sweater over an an­i­mal-print pleated skirt and flared black pants.

The co­coon shapes, his­tor­i­cal ref­er­ences and Space Age echoes were hardly new ter­ri­tory for Gh­esquière, though he added an un­fa­mil­iar dash of coun­try chic with cozy plaid skirts and coats.

And Vuit­ton is not the first brand to show­case a col­lec­tion on celebri­ties: Kirsten Dunst con­firmed her preg­nancy by pos­ing in the fall 2018 Ro­darte look book, which also fea­tured Kim Gor­don and Grimes, while Acne Stu­dios tapped Pri­mal Scream front­man Bobby Gille­spie to model its 2017 pre-fall line.

Ex­pect those ef­forts to be eclipsed by the sheer fire­power of the world's big­gest lux­ury brand, whose front rows typ­i­cally groan with Hol­ly­wood tal­ent. Land­ing in the mid­dle of awards sea­son, Gh­esquière's lat­est celeb-fest read like a state­ment of in­tent. Next stop, an Os­carsnight sweep? —

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