WWD Digital Daily

Louis-Marie de Castelbaja­c Creates Workwear With a Twist

- BY FLEUR BURLET

PARIS — At first glance, it seems like a perfectly normal blue cotton worker's jacket, identical to the many iterations found in vintage stores. Look a little closer, and one notices a few subtle innovation­s.

“We wanted to bring a bit of originalit­y to traditiona­l workwear,” said designer Louis-Marie de Castelbaja­c, gesturing to the 11-piece collection he created in collaborat­ion with historical workwear manufactur­er Lafont, which was founded in Lyon in 1844.

Castelbaja­c pointed to the collar of a jacket which, once upturned, revealed a flash of reflective fabric allowing for high-visibility once night falls. (He demonstrat­ed by taking a picture on his phone, adding that it made for perfect cycling gear.) He then moved on to the wrist area: a clever buttoned flap opened up to unveil the wearer's watch.

The creative, the son of fashion designer Jean-Charles de Castelbaja­c, approached Lafont with the idea of giving a modern spin to the company's durable pieces — the Lafont moleskin jackets, made of tightly woven cotton, used to come with a 100-year guarantee they were so resistant — delving into the manufactur­er's archives to unearth some of its classic pieces, found completely intact.

Lafont 1844 is the manufactur­er's first official fashion collection, after dabbling with consumer pieces when it was under previous ownership. (Lafont is owned by a family of French industrial­ists who bought the company in 2016.) It is made up of two lines for both men and women: One is a classical take on worker's jackets, overalls and coveralls, the other features a slew of more creative pieces like bi-colored overalls and army jackets with bright orange pockets.

“Lafont has a real knowledge in creating technical clothing,” said Alexandra Avram, managing director of the manufactur­er, which is known for making gear for the French and Italian army as well as high-resistance pieces for factory work, constructi­on, transport, protection and medical use. “But we realized that some of our pieces were loved by non-profession­als as well, such as our blue coveralls. So we decided to add a diffusion line to our distributi­on.”

Functional and sturdy, the Lafont 1844 pieces are laden with pockets, including a secret one for valuables located on the inside of jackets, on the higher part of the back. The colors riff on Lafont's original palette: jackets, coveralls, but also T-shirts and shirts are available in black, blue, cream and red.

“Louis-Marie's collection integrates the basics of profession­al clothing,” explained Avram. “An item has to be safe, comfortabl­e, durable and allow for protection. It needs to accompany the profession­al in all his movements, becoming something like a second skin.”

The full collection, including accessorie­s such as leather satchels and a belt created to resemble an articulate­d ruler, is available to purchase on the new Lafont 1844 web site as well as at the label's pop-up store located at 30 Rue de Vertbois, open until March 20.

The pop-up also enables visitors to take a look at archival Lafont pieces, including a pair of trousers that was made in the Thirties. All of them are still in one piece, albeit a little worn.

“You could stand this jacket up on the ground and it would hold on its own,” laughed Castelbaja­c, holding a worker's jacket from the 1940s. “These clothes are made to last.”

The designer has collaborat­ed with historical workwear manufactur­er Lafont to create its first fashion line, Lafont 1844.

 ??  ?? A worker’s jacket by Louis-Marie de Castelbaja­c for Lafont 1844.
A worker’s jacket by Louis-Marie de Castelbaja­c for Lafont 1844.
 ??  ?? Louis-Marie de Castelbaja­c at the Lafont 1844 pop-up store on the rue deVertbois.
Louis-Marie de Castelbaja­c at the Lafont 1844 pop-up store on the rue deVertbois.

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