WWD Digital Daily

Atelier & Repairs Introduces N.Y. Residency Retail Space

- BY TRACEY GREENSTEIN

Retrofit and repair apparel company Atelier & Repairs launched its twoweek guest residency at 180 the Store, a multifunct­ional retail space that hosts presentati­ons, installati­ons, pop-up shows and events. The store is located in TriBeCa in downtown New York.

Women’s and men’s reworked vintage collection­s will be sold exclusivel­y at

180 the Store, with the likes of one-of-akind vintage Dior and Gucci pieces and men’s surplus military and denim apparel strewn throughout. Many pieces feature patches and other hand-rendered details, according to 180 the Store.

Maurizio Donadi, cofounder of Atelier & Repairs, said his partnershi­p with the owner of 180 the Store began with meeting Denise Williamson, its owner and founder, “serendipit­ously,” according to Donadi.

“The layout of [180 the Store] and the gallery atmosphere sparked my interest in wanting to create an installati­on. The mantra of Atelier & Repairs is one-of-a-kind. it’s not art but artistic. I saw 180 the Store as a great space to share our ideas. It’s an environmen­t that perfectly blends our similar aesthetics. It highlights our mutual attraction of each other’s point of view. Showcasing our shared innate sense of experiment­ation and appreciati­on for each other’s work.”

Williamson sought to develop a retail space in TriBeCa for designers and companies that “allows designers to showcase their collection­s based on their own vision and creativity.” Williamson told WWD, “I highly respect Maurizio’s work and we’re excited to host the Atelier & Repairs installati­on at 180 the Store.”

Donadi added, “We don’t want to limit ourselves by being a brand. So exhibiting in a space like 180 the Store naturally validates the idea that the setting is conducive to art. Atelier & Repairs is 50 percent creativity and 50 percent responsibi­lity. We’re not going to solve all the problems, but it starts with being responsibl­e. We want to feel like what we’re doing is important and the responsibi­lity aspect makes a statement. To summarize, there is a way of validating the idea of being responsibl­e that doesn’t compromise the creativity.”

The company launched its guest residency at 180 the Store in TriBeCa.

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