WWD Digital Daily

Kering Expands Environmen­tal Impact Tool With Digital Platform

● The interactiv­e tool includes data sets such as environmen­tal key performanc­e indicators.

- BY MIMOSA SPENCER

PARIS — As consumers clamor for more answers on the sustainabi­lity front — with younger generation­s leading the charge — Kering is adding a new dimension to its key measuremen­t tool, the environmen­tal profit and loss account, by taking it to an interactiv­e digital platform.

The EP&L, which the luxury group drafted in 2011 and began publishing in 2015, has been key to establishi­ng Kering as a leader in its sector on sustainabi­lity issues. The group has adopted an open source approach, adding transparen­cy to its own practices as well as prodding other actors in the industry to follow suit.

French President Emmanuel Macron has asked Kering chairman and chief executive officer François-Henri Pinault to lead the charge for a “Fashion Pact” of environmen­tal commitment­s from the industry ahead of the summit of seven highly industrial­ized countries this summer in France.

Kering’s newly launched interactiv­e version of the EP&L adds further layers of informatio­n, including data sets like environmen­tal key performanc­e indicators.

“This level of transparen­cy allows unpreceden­ted access to informatio­n about the relationsh­ip between business and the natural resources business relies on,” the company said in a statement.

Kering will also unleash the data to a gathering of technology developers in October, with a planned 48-hour hackathon geared at finding new ways to use the informatio­n to shed more light on the sector’s impact on the environmen­t. The top three ideas will be awarded from a pot of 18,000 euros. Kering executives have said they are looking to solutions from the tech industry to help the company reach its target of reducing its EP&L impact by 40 percent between 2017 and 2025.

In a statement, Kering chief sustainabi­lity officer Marie-Claire Daveu said she hoped the new tools would help the movement toward reducing the fashion and luxury industry’s impact on the environmen­t.

Kering’s star label Gucci has also begun publishing an EP&L, with an interactiv­e digital version, becoming the first house in the group to do so.

 ??  ?? Marie-Claire Daveu of Kering speaks to Hyères Festival finalists about the company’s approach on environmen­tal issues.
Marie-Claire Daveu of Kering speaks to Hyères Festival finalists about the company’s approach on environmen­tal issues.

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