Gaiam Stretches Out

Sequential Brands Group Inc. said Thursday it has signed a partnership for Gaiam, the yoga, fitness and wellness brand, to expand into the natural personalcare and wellness space.

A line of Gaiam branded specialty bath and personalcare products, licensed to New York-based Wild Willow, will launch next year online and at retailers nationwide.

The aromatherapy-driven line will consist of pure essential oils and feature scents that refresh and clean. Retail prices will range from $7.99 to $12.99.

“The development of a

Gaiam personal-care collection