WWD Digital Daily

Patou On Tap

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Guillaume Henry has opted for a presentati­on format to show his debut collection for Patou during Paris Fashion Week.

The brand, owned by luxury conglomera­te LVMH Moët Hennessy Louis Vuitton, is one of eight labels joining the official presentati­on schedule, according to a provisiona­l calendar released by the Fédération de la Haute Couture et de la Mode on Thursday.

The three additions to the runway schedule are Kimhekim, the label designed by Balenciaga alum Kiminite Kimhekim; Léa Dickely and Hung La's Kwaidan Editions, which was a finalist for this year's ANDAM fashion prize, and Mame Kurogouchi.

On the presentati­ons schedule, Patou will be joined by Coperni, in its second season since Sébastien Meyer and Arnaud Vaillant relaunched the label after parting ways with Courrèges in 2017; Nicolas Lecourt Mansion, winner of ANDAM's Creative Label Prize, and Calvin Luo, who is relocating from New York.

Rounding out the list are buzzy Hungarian label Nanushka; British brand Joseph; Slovakian label Nehera and Sadaels, the brand designed by designer Juan Hernandez Daels, which has previously shown as part of the federation's Designers Apartment accelerato­r. — JOELLE DIDERICH bash is being held in collaborat­ion with Made and Mastercard to celebrate a new capsule collection of “Radarte” pieces incorporat­ing artwork by Los Angeles-based painter Mari Eastman, which will be sold at L.A.'s Fred Segal beginning Aug. 2. The event is expected to draw 300 guests, including friends of Kate and Laura Mulleavy, models, celebritie­s and fashion notables from the Endeavor agency roster. (The designers are represente­d by the talent agency, which also owns Made.)

“We are so excited to make these T-shirts and sweatshirt­s featuring artwork by artist Mari Eastman. We are such fans of her body of work,” the Mulleavys said in a statement of the capsule, which will also incorporat­e blockchain technology developed by Mastercard.

“Mastercard is happy to be a part of this collaborat­ion. We will address the 94 percent of supply chain leaders who think digital transforma­tion will fundamenta­lly change supply chains for the better with the unveiling of a technology that will help consumers explore the journey of the product and shop with confidence,” said a company statement from Mastercard.

“Fred Segal is at the forefront of retail innovation so this partnershi­p is the perfect way for us to bring unique technology to life for our customers,” said John Frierson, president of Fred Segal.

This marks the first of three collaborat­ions with Mastercard and Fred Segal that will feature different designers at an accessible price point. — BOOTH MOORE Film Festival promises to be extra special for the Italian influencer and entreprene­ur.

The 76th edition of the event, running Aug. 28 to Sept. 7, will mark the debut of the docufilm on her life, which has been in the works since last year and intends to mark the 10th anniversar­y of her The Blonde Salad digital platform.

Named “Chiara Ferragni — Unposted,” the documentar­y has been included in the “Sconfini” category as part of the official program of festival, which was released on Thursday. The docufilm is due to be presented on Sept. 4.

As expected, Ferragni immediatel­y shared the news with her 17 million followers on Instagram, posting a picture of a past Venice Film Festival redcarpet moment flanked by an extensive caption reading: “GUYS: I'm almost crying for happiness to announce that the docu-film about my life will be presented at the 2019 Venice film festival. Thank you @elisamorus­o for directing this film and making my childhood dream come true I couldn't be more excited for you to see it!”

The influencer also invited fans to follow the newly launched, dedicated Instagram account @ chiaraferr­agniunpost­ed, which reached more than 30,000 followers in less than six hours.

Ferragni posted a series of Insta-stories reiteratin­g her satisfacti­on with the news and thanking the partners and companies that supported her in the process. “I'm so excited, this is such a huge milestone for my career,” she said in a video.

Directed by Elisa Amoruso, the docufilm will explore the private and profession­al life of Ferragni, showing the role she played in the disruptive digital revolution that has taken place over the last decade.

As reported, a range of fashion personalit­ies, including Donatella Versace, Diane von Furstenber­g and Maria Grazia Chiuri, are said to appear in the documentar­y, in addition to academic professors, sociologis­ts and some of Ferragni's followers.

Ferragni started filming the documentar­y during her wedding in Noto, Sicily, last year. Filming continued after the three-day celebratio­ns, following the influencer during the fashion weeks in New York, Milan, Paris and while visiting her hometown of Cremona.

After hitting Venice, the documentar­y is due to touch base in Milan to be screened on Sept. 16, on the eve of fashion week. — SANDRA SALIBIAN

 ??  ?? Laura Mulleavy and Kate Mulleavy for Rodarte.
Laura Mulleavy and Kate Mulleavy for Rodarte.

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