Here’s how My List will work.
1. Subscribers will be charged $149 a month. There’s a referral incentive of $25 for every member who joins.
2. Subscribers browse the mylistatbloomindales.com, a separate web site from bloomingdales.com, with its own platform, and create a list of at least 10 pieces they want to rent, with the ability to prioritize favorites. There will also be a link from the Bloomingdale’s site.
3. Within three business days, a branded box is delivered, containing four pieces from the list. Once ready for a new batch, pieces are returned and a new selection of four items is sent out immediately with no limit to this cycle. Shipping and returns are free.
4. A prepaid envelope is provided for the returns.
5. Subscribers can hold onto the clothes for as long as they want, and can return and receive batches of clothes as frequently as they want. All four items must be returned to receive the next batch.
6. Subscribers can purchase any item they order.